Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Michael Covey

Regional Business Development Manager
Missouri City,TX

Summary

Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

25
25
years of professional experience
5
5
years of post-secondary education

Work History

Regional Area Equipment sales Manager

National Carwash’s Solutions
Grimes, Iowa
12.2016 - Current
  • Developed sales strategies to drive revenue growth and market penetration.
  • Managed a team of sales representatives to ensure effective performance.
  • Conducted market research to identify customer needs and trends.
  • Managed and nurtured relationships with multiple regional accounts to drive sales growth and maintain client satisfaction.
  • Collaborated with marketing to align campaigns with sales objectives.
  • Trained and mentored new sales staff on company policies and procedures.
  • Established strong relationships with key clients to enhance customer loyalty.
  • Coordinated cross-functional efforts to optimize product offerings and availability.
  • Performed sales consultations and educated clients on products and services.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Consistently surpassed sales targets over 8.5 years, driving regional growth and market penetration.

Business consultant

First Data / BBVA Compass
Atlanta, Georgia
09.2015 - 12.2016
  • Collaborated with warm and cold leads to establish and develop new merchant accounts, driving client acquisition and growth.
  • Worked closely with seven BBVA Compass branches to guide merchant customers in managing and growing their businesses.
  • Guided customers in leveraging sell-through analytics software to enhance their understanding of sales data.
  • Partnered with BBVA branches to effectively secure new client accounts.
  • Executed strategic negotiations and upselling initiatives, delivering new rate programs that offered customers additional benefits.

Regional Territory Manager

Caribbean Creme
St Louis, Missouri
03.2012 - 05.2015
  • Managed regional sales strategies to increase market penetration of Caribbean Creme products.
  • Collaborated with marketing teams to execute promotional campaigns effectively in assigned territories.
  • Trained and supported sales representatives on product knowledge and customer engagement techniques.
  • Expanded customer base in a new territory from zero to 250 accounts within three years, demonstrating strategic growth and market penetration.
  • Upsold add-on services and trade marketing to existing customers, driving incremental sales revenue of $250,000 annually.
  • Facilitated training programs for new distributors and customers, enhancing their understanding of products and equipment.
  • Directed the planning and setup of trade shows and special events in the territory, fostering meaningful connections with stakeholders.
  • Enhanced customer retention by delivering exceptional account service to foster loyalty.
  • Facilitated contract negotiations to drive mutually beneficial agreements and streamlined sales documentation processes.
  • Presented product demonstrations to potential clients, showcasing benefits of Caribbean Creme offerings.
  • Resolved customer complaints efficiently by providing appropriate solutions or referring them as needed.

CSD Southwest Regional Account Manager

Royal Cup Coffee
Birmingham, Alabama
06.2000 - 02.2012
  • Managed regional accounts to ensure client satisfaction and retention.
  • Developed strategic plans to enhance account performance and growth.
  • Collaborated with cross-functional teams to address client needs effectively.
  • Achieved top 30% ranking among sales representatives at Royal Cup Coffee, demonstrating exceptional sales performance.
  • Designed and implemented private label coffee programs for clients, boosting brand identity and customer engagement.
  • Generated incremental revenue each year by successfully upselling additional services to current clients.
  • Oversaw 400 accounts, contributing to $3,000,000 in yearly sales revenue.
  • Enhanced product knowledge and sales execution among store managers through targeted training initiatives.
  • Cultivated customer relationships to secure top-tier retention rates company-wide.
  • Led regional trade shows for twelve years and explored new opportunities at national trade shows to enhance product offerings.

Education

BBA - Marketing

Angelo State University
San Angelo, TX
08.1986 - 05.1991

Skills

  • Sales strategy
  • Market research
  • Customer relationship management
  • Pricing strategy
  • Product knowledge
  • Contract negotiation
  • Employee training
  • Customer service
  • Problem solving
  • Data analysis
  • Price quote preparation
  • CRM software
  • Consultative sales
  • Review of contracts
  • Territory sales management
  • POS PowerPoint, excel, word, Google software expert
  • Key account management

References

References available upon request.

Timeline

Regional Area Equipment sales Manager

National Carwash’s Solutions
12.2016 - Current

Business consultant

First Data / BBVA Compass
09.2015 - 12.2016

Regional Territory Manager

Caribbean Creme
03.2012 - 05.2015

CSD Southwest Regional Account Manager

Royal Cup Coffee
06.2000 - 02.2012

BBA - Marketing

Angelo State University
08.1986 - 05.1991

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Michael CoveyRegional Business Development Manager