Michael Finnern
Oakdale,MN
Summary
Experienced and driven marketing specialist, bringing creative insight and strategic focus to the marketing initiative. Ready to help achieve company goals through a custom-built infrastructure of creative marketing assets and strategic automations.
Overview
9
9
years of professional experience
Work History
Director of Marketing
Tech Logic Corporation
05.2022 - Current
- Facilitate collaboration amongst team members, company experts, and customers to continuously generate, deploy, and maintain dynamic content and sales tools that achieve Tech Logic's marketing goals
- Develop and present marketing plans, reports, and resources in order to empower the work of Tech Logic's sales staff, executive leaders, and team members
- Optimize, track, and report spending for Tech Logic's annual marketing budget
- Revamp and continuously improve Tech Logic's website (www.tech-logic.com) as the foundation of sales and marketing infrastructure, increasing web visibility and conversion
- Strategize, plan, and oversee Tech Logic's investment and brand presence at industry exhibitions and other sales events
- Spearhead the strategic revamp of Tech Logic's People First award, increasing brand awareness
- Organize team collaboration and talent acquisition to fulfill product marketing and proposal coordination responsibilities (i.e. ensuring the fulfillment of previous Tech Logic roles shown below)
Owner and Director
Finnern Creative LLC
09.2017 - Current
- Partner with clients to plan, create, and communicate valuable content that empowers target audiences
Product Marketing Manager
Tech Logic Corporation
09.2021 - 06.2022
- Drove the creation, launch, and ongoing maintenance of Tech Logic's first comprehensive product catalog, providing a ready source of sales features, benefits, and specifications for an evolving portfolio of 15+ technology products
- Worked closely with product development teams to create and maintain marketing materials that enable sales
Proposal Coordinator/Writer
Tech Logic Corporation
09.2018 - 09.2021
- Collaborate with the marketing team, sales team, and subject-matter experts to plan, create, and submit compelling proposals for customized technology solutions
- Write on-brand, accurate, customer-centered content that clarifies technical concepts
- Manage content library, employing automations within proposal management platform (responsive.io) to ensure ongoing content accuracy, relevance, and accessibility across departments
Assistant Editor/Typesetter
Capella University
03.2015 - 09.2018
- Coordinate with stakeholders and subject matter experts to organize, write, edit, proofread, and publicize a constant stream of academic and descriptive content for Capella's University Catalog and other deliverables
- Utilize efficiencies and automations within Adobe InDesign to meet tight deadlines for the layout and finalization of multiple publications simultaneously
Content Writer
Keech Media LLC
03.2016 - 03.2018
- Defined content marketing strategy based on business goals, brand, and target audience
- Managed an editorial calendar to plan, write, edit, finalize, publish, and promote content
- Interviewed Keech Media's clients and subject-matter experts in order to produce case studies, did-you-know articles, industry opinions, and other strategic content
Projects Coordinator
Develop Africa Inc
06.2014 - 07.2015
- Coordinated multiple simultaneous projects, producing content that is both effective and compliant with Google's One Today submission guidelines
Business Writer
N.E.T. Group
01.2015 - 03.2015
- Presented topics, facilitated discussion among decision makers, and documented group decisions in order to write and edit N.E.T Group's governing document
Marketing Intern
Woodbury Community Foundation
07.2014 - 11.2014
- Produced outreach and marketing content and managed social media for the promotion of WCF's biggest annual fund-raising event: Woodbury Does a Deal
Education
Bachelor of Science - Professional Writing, Biblical Studies
University of Northwestern - St. Paul
Saint Paul, MN05.2014
Skills
- Sales and Marketing Collateral
- Brand Management
- Product Marketing Management
- Creative Project Management
- Media Creation and Curation
- Qualified Lead Generation
- Copywriting
- Proposal Writing and Management
- Proposal Software (eg responsiveio)
- InDesign, Adobe Creative Cloud
- CRM Software (eg NetSuite, MailChimp)
- Corporate Collaboration (eg Microsoft 365)
Timeline
Director of Marketing
Tech Logic Corporation
05.2022 - Current
Product Marketing Manager
Tech Logic Corporation
09.2021 - 06.2022
Proposal Coordinator/Writer
Tech Logic Corporation
09.2018 - 09.2021
Owner and Director
Finnern Creative LLC
09.2017 - Current
Content Writer
Keech Media LLC
03.2016 - 03.2018
Assistant Editor/Typesetter
Capella University
03.2015 - 09.2018
Business Writer
N.E.T. Group
01.2015 - 03.2015
Marketing Intern
Woodbury Community Foundation
07.2014 - 11.2014
Projects Coordinator
Develop Africa Inc
06.2014 - 07.2015
Bachelor of Science - Professional Writing, Biblical Studies
University of Northwestern - St. Paul
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