Michael G. Traicoff
Sales & Account Executive
Brighton,MI
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 10+ year progressive career background combined with dedication to corporate growth and development. Highly personable and diplomatic communicator. A demonstrated record of accomplishment in increasing revenue, growing customer numbers and maximizing profits.
Overview
2
2
years of post-secondary education
8
8
years of professional experience
Work History
Regional Sales Manager
Helm
02.2019 - Current
- Responsible for managing and driving existing and new business within our largest client—FCA/Stellantis.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Core focus includes but is not limited to building marketing plans for one-off, and on-going projects that are unique and captivating.
- Grew year over year revenue by an average of 18%.
- Help with the development of planning an idea into a reality by sourcing and creating products that conform to both budget and brand expectations.
- Specializing in repairing and nurturing fractured and lost business relationships, by becoming a trusted advisor-uncovering new and additional business opportunities.
Account Executive
Valassis Communications
01.2018 - 01.2019
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Drive significant revenue growth through consistent sales activity and effective web sales presentations to assigned franchise clients.
- Gained 4% of new market share within assigned territories.
- Retain and grow accounts by utilizing a consultative approach and providing custom marketing recommendations in all aspects of the client's advertising program.
- Identify and close new business opportunities within book of business by uncovering needs and positioning relevant solutions to meet client objectives through customized advertising programs.
Account Director
Versacom-Incorporated
12.2014 - 05.2018
- Effectively managed multiple projects and accounts for our largest client-Ford Motor Company by generating and monitoring timelines, adhering to budgets and delivering quality products and unique solutions, while maintaining and growing client relationships.
- Responsible for over $1.6 million in new RFP business.
- Create a cooperative environment by managing a team of writers, designers and area specialists to ensure the product adheres to and exceeds the client’s standards.
- Manage all aspects of multiple off-site, multi-day client events including EAA Ford AirVenture, Ford PTS Performance Challenge, Lincoln Limo and Livery Shows and IMSA Trackside apparel sales and coordination.
- Oversee monthly expenditures, explore and offer cost-saving solutions across the board while adhering to all quality requirements, including but not limited to ISO 9000 and WBENC.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
Business Development Executive
Secure-24
11.2012 - 06.2013
- Monitor and help the company’s growth by analyzing and researching new business ventures.
- Manage partner relationships to increase business by identifying potential clients, opportunities and risks all while creating greater communication between partners and clients.
- Completed and submitted monthly and yearly reports to support executive decision making.
Education
Associate of Arts - Radio/Video
Specs Howard School of Media Arts
Southfield, MI 12.2008 - 04.2009
Associate of Arts - Business Management
Henry Ford College
Dearborn, MI 09.2005 - 03.2007
Skills
Balanced analytical, problem solving and decision-making skillsundefined
Timeline
Regional Sales Manager
Helm
02.2019 - Current
Account Executive
Valassis Communications
01.2018 - 01.2019
Account Director
Versacom-Incorporated
12.2014 - 05.2018
Business Development Executive
Secure-24
11.2012 - 06.2013
Associate of Arts - Radio/Video
Specs Howard School of Media Arts
12.2008 - 04.2009
Associate of Arts - Business Management
Henry Ford College
09.2005 - 03.2007
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