Accomplished Senior Structural Designer with over 22 years of experience, specializing in corrugated POP display design as well as creative packaging. At Landaal Packaging Systems / Westcott Displays, led a team to innovate and execute top-quality designs. Proven ability to lead cross-functional teams, manage projects from concept to completion, and deliver high-quality results within established timelines. Known for exceptional problem-solving and collaboration skills, consistently delivers projects that exceed client expectations.
Overview
22
22
years of professional experience
Work History
Senior Structural Designer
Landaal Packaging Systems / Westcott Displays
03.2012 - Current
Lead a team of corrugated structural designers, providing guidance, support, and mentorship to foster creativity and professional development.
Collaborate with clients to understand their design and POP display needs, objectives, and brand guidelines, and translate these requirements into innovative and effective corrugated structural designs.
Proficiency in industry-standard design software, such as, ArtiosCAD Enterprise, Adobe Creative Suite (Illustrator, Photoshop, Acrobat), MS Office and Esko, as well as strong technical skills in manufacturing.
Utilize industry-leading design software and technologies to create detailed and accurate display and POP packaging prototypes, samples, and specifications.
Oversee the design process from concept development and prototyping to final production, ensuring that all display and packaging solutions meet the highest standards of quality, functionality, and sustainability.
Work closely with cross-functional teams, including production, sales, and customer service, to coordinate project timelines and resources to ensure seamless execution of design projects.
Familiar with industry processes and quality standards.
High understanding of properties and tolerances of a large inventory of temporary materials.
I've stayed informed about the latest trends, technologies, and best practices in corrugated display and packaging design and sustainability, and integrate these insights into my design processes and solutions.
Collaborates with sales staff and customers in generating ideas and designs of POP display and signage for customers.
Remains up to date and current on all industry trends involving Display and POP Creative and production and design software.
Create white sample and full mock-ups to customer as needed for preliminary approval of structural concept.
Structural Designer
The John Christian Company
10.2002 - 03.2012
Create corrugated packaging that provides optimal protection/visual interest.
Design and prototype creative POP displays.
Responsible for managing and coordinating design projects, from concept, to production, to delivery.
Proficiency in industry-standard design software, such as, Impact CAD, Adobe Creative Suite (Illustrator, Photoshop, Acrobat). as well as strong technical skills in manufacturing.
Responsible for purchasing outside die cutting materials such as Magnesium Thermal dies, Emboss/Deboss dies, Laser Die Cutting Dies, and Foil Stamping dies.
Familiar with print production and preparation.
Work closely with team members, including production, sales, and customer service, to coordinate project timelines and resources to ensure seamless execution of design projects.
Key person in the daily operations of the design and die cutting department. Being at the hub of the operation I assumed many roles and adapted well.
Highly experienced with production equipment such as Bobst Automatic Die Cutter, Bobst and Moll folder gluers, Guillotine Cutters, Lamina Mounting Equipment and Clamshell die cutters.