MICHAEL J. CHEVIGNY
Indianapolis,IN
Overview
22
22
years of professional experience
Work History
High-End Division Manager
Zink Distributing
Indianapolis
01.2021 - 01.2024
- Successfully oversaw and executed strategic growth of 25 suppliers in the high-end business division increasing the entire portfolio volume by 10% for three years straight
- Provided ongoing collaboration, creative input, and data analysis with internal and external partners for optimal market penetration
- Oversaw quarterly Business Reviews and Annual Business Planning (ABP) from our supplier to deliver against agreed-upon performances to our sales team
- Scheduled trimester reviews with partners to identify areas of opportunity to focus on and drive growth objectives
- Scheduled monthly in-market work-withs with supplier partners to help achieve trimester objectives
- Communicated and oversaw chain programming to our KAM directors to execute at the store level
- Spearheaded new supplier launches by organizing and executing kick-off meetings and designing smart incentives for additional focus
- Support local sales and merchandising team efforts at store level to execute critical programming
- Responsibly managed annual co-op budgets and CPC spend with suppliers for effective trimester and yearly planning
- Owned the best relationships with key accounts decision makers in both on and off-premise accounts
Director of Sales & Marketing
Triton Brewing Company
Indianapolis
01.2011 - 01.2021
- Grew state sales and increased distributions for 4 straight years at a 12% average
- Formed sales, marketing, and event execution training and programming for staff and brand ambassadors
- Lead product development and new product launch activities for 105 new Triton offerings
- Continually researched competitive landscape to keep Triton pricing relative in the market
- Successfully managed operations as well as created annual business plans for our network of 11 wholesalers for Indiana state distribution
- Effectively analyzed and managed daily sales data to ensure goals were being met, prepare plans as well as present information to the board of directors
- Built relationships with key accounts to increase distribution and sales in national, regional, and local on-premise retail chains
- Successfully developed and executed creative programming for off-premise liquor store chains
Owner, Founder, Operator
Triton Tap
Indianapolis
01.2013 - 01.2019
- Developed and launched the business from the ground up; including writing a business plan, garnishing the investor pool, creating an operating agreement for a 6-year profitable concept in the highly competitive retail market
- Operated all facets of the business such as strategic planning, operations, staff hiring, onboarding, training and management, payroll, marketing, and financial management
- Controlled costs by effectively managing inventory, hours, and waste
- Communicated day-to-day responsibilities to the General Manager as well as managed their performance
Indiana Market Manager- Indianapolis, IN Market
Goose Island Beer Company
Chicago
01.2007 - 01.2011
- Successfully managed all 23 Indiana wholesalers' businesses for Goose Island and CBAi products in the Anheuser-Busch portfolio
- Increased state sales 3 years running; 32.3%, 22.5% and 11.2% for each respective year
- Executed tailored marketing and sales plans for each wholesaler-focused brands
- Continuously maintained and consulted financial agreements between wholesalers
On-Premise Account Sales Representative - Broad Ripple, IN Market
Zink Distributing
Indianapolis
01.2002 - 01.2007
- Promoted to number one territory for volume
- Reached target increased volume of 12% YTD at the end of Q4 2004
- Lead the company in achieving 100% of projected new business with zero lost business
Timeline
High-End Division Manager
Zink Distributing
01.2021 - 01.2024
Owner, Founder, Operator
Triton Tap
01.2013 - 01.2019
Director of Sales & Marketing
Triton Brewing Company
01.2011 - 01.2021
Indiana Market Manager- Indianapolis, IN Market
Goose Island Beer Company
01.2007 - 01.2011
On-Premise Account Sales Representative - Broad Ripple, IN Market
Zink Distributing
01.2002 - 01.2007
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