MICHAEL J. DONOGHUE
MONROE TOWNSHIP,NJ
Summary
Dynamic leader with a proven track record of enhancing operations through Marketing and Technology initiatives. Expert in CRM technology and adept at driving team performance. A highlight of this is achievement a 20% sales pipeline increase via strategic initiatives. Specialized in marketing automation and analytics, blending technical savvy with strategic vision to deliver exceptional results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Systems Administrator
Relias (part of Bertelsmann Education Group)
Raleigh (Remote), NC
11.2021 - Current
- Utilized Agile development and AI capabilities to support growth initiatives.
- Translated user requirements into actionable system features.
- Led marketing initiatives for attribution tracking and other ad automation to enhance efficiency and effectiveness of Marketing operations.
- Developed and implemented system security and integration policies, procedures, and standards for the organization.
- Monitored systems performance to identify potential issues and provided solutions as needed.
Digital Marketing and Analytics Manager
Legrand North America
Somerset, NJ
10.2014 - 06.2021
- Managed a $1 million marketing budget across 4 brands.
- Tracked over $6 million annually in pipeline attributed to Marketing efforts.
- Implemented search engine marketing strategies, resulting in a 20% increase in sales pipeline.
- Oversaw vendor management and scaled online chat operations.
- Directed lead management processes, automation, and go-to-market execution.
- Developed and implemented analytics strategies to improve customer experience.
- Analyzed large data sets to identify trends, patterns, and opportunities for improvement.
- Created detailed reports on customer segmentation, customer journey mapping, and user behavior analysis.
- Led a team of 2 chat agent professionals to service the on-demand needs of clients and prospects in tandem with automated processes.
Marketing Manager
Freestyle Solutions (Formerly Dydacomp)
Parsippany, NJ
03.2013 - 09.2014
- Led projects to increase inbound lead quantity and quality.
- Collaborated with sales representatives to optimize lead generation and nurturing.
- Project managed initiatives across organizational teams to achieve results on budget and on time.
- Website management and expansion of features and content to attract prospective buyers.
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
Online Marketing Director
Connotate, Inc
Short Hills, NJ
06.2012 - 02.2013
- Developed digital marketing prospecting efforts, resulting in increased channel return-on-investment (ROI).
- Worked closely with sales, customer support, and marketing to execute full lifecycle marketing programs.
- Led a team of Marketing professionals in advancing the institutionalization of Marketing Communications).
Senior Marketing Manager, Leader of Marketing Automation
Dun & Bradstreet Corporation
07.2010 - 06.2012
- Bridged Marketing and Inside Sales, resulting in a 10% increase in closed-won influenced business.
- Oversaw all marketing automation operations.
- Led a team of 3 in developing and executing award-winning programs.
Education
Master of Science - Management Information Systems
Kean University
Bachelor of Science - Marketing
Kean University
Skills
- CRM Technology: Salesforce, Microsoft Dynamics, Oracle
- Marketing Automation: Marketo / Eloqua/ Salesforce Marketing Cloud (Certified)/ Hubspot
- Search Engine Marketing
- Digital Advertising / Ad Platforms
- Social media platform management
- Adobe Creative Cloud
- CMS Coding and Configuration: HTML, CSS, ECommerce, PHP, and JavaScript
- Python
- Java
- SQL
- ETL Data Tools
- Google Analytics and Tag Manager (Certified)
- BtoB and Channel Marketing
- Go-to-Market Strategy and Planning
- Budget Development and Management
- Sales Support and Enablement
- Event Management (Virtual and In-person)
- Marketing Operations and Execution
- Segmentation and persona development
- Performance and Matrix Team Management
- Employee Coaching and Development
- Positioning and Message Development
- Project Management
- Business and Competitive Analysis
- Business Process Optimization
- Design Thinking
- Digital UX, Journey Mapping, CX
- Pragmatic Product Management
- System Upgrades
- Performance Analysis
- Systems Deployment
Certification
- Udacity Nanao Degree, AI Programming with Python
- Salesforce Marketing Cloud Administration, Certified
- Salesforce Sales Cloud Administration, Certified
- Google Tag Manager and Advertising, Certified
Affiliations
- Participating member of local charities including Knights of Columbus and The Society of St. Vincent de Paul.
Timeline
Marketing Systems Administrator
Relias (part of Bertelsmann Education Group)
11.2021 - Current
Digital Marketing and Analytics Manager
Legrand North America
10.2014 - 06.2021
Marketing Manager
Freestyle Solutions (Formerly Dydacomp)
03.2013 - 09.2014
Online Marketing Director
Connotate, Inc
06.2012 - 02.2013
Senior Marketing Manager, Leader of Marketing Automation
Dun & Bradstreet Corporation
07.2010 - 06.2012
- Udacity Nanao Degree, AI Programming with Python
- Salesforce Marketing Cloud Administration, Certified
- Salesforce Sales Cloud Administration, Certified
- Google Tag Manager and Advertising, Certified
Master of Science - Management Information Systems
Kean University
Bachelor of Science - Marketing
Kean University
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