Michael Kevin Mosher

Transfered to this location in June of 2018 - Present.

• Responsible for intial launch of Wilson Marine flagship store in Wixom Michigan.
• Hired and trained new sales staff and finance manager.
• Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Improved customer satisfaction through staff training in customer service and product knowledge.
• Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
• Maximized sales by creating innovative visual merchandising displays and store layouts.
• Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Assited sales people in prospecting and closing in showroom and at off site promotions.
• Became number one in sales volume of all locations in one year from start up.
• Navigated staff through Covid pandemic

Transfered back to this store in 2014 after sales had declined since my departure in 2010.

• Hired new sales consultants and retrained some existing staff
• Concentrated on customer retention and referrals
• Became number one location in sales volume in 2017
• Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
• Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
• Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.

Transfered to this location in 2010 after sales had declined to lowest in the corporation.

• Hired new and trained some existing staff.
• Refocused store as a specific brand location.
• Helped ownership idenitfy new products and brands coming out of the recession. Including Apex pontoons, Harris pontoons, and Crownline pleasure boats.
• Worked with Harris pontoons to redesign products to address current customer needs and desires.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Brought location back to profitability.
• Attended industry events and conventions to expain sales opportunities.

Hired in 2003 to start first remote location for Wilson Marine Corp.

• Oversaw complete start up of new location.
• Installed parts and accessory department.
• Hired complete new sales team.
• Operated under company guidelines but completely independent
• Acting sales manager and finance manager
• Instituted on line sales during recession.
• Trimmed sales staff during reccession and became active sales person while remaining sales manager and finance manager.
• Was ranked number one sales person by dollar volume in 2009
• Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
• Coordinated in-store events to increase foot traffic, partnering with local businesses and community organizations for mutual benefit.
• Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.

• Took over failing remote location for Riverview Marina in Lewiston Idaho.
• Completely renovated showroom and accessory department.
• Hired and trained new and exisiting sales staff.
• Managed and scheduled all service work.
• Introduced Chaparral boats and Crestliner boats to product portfolio.
• Acting finance manager.
• Designed and set up remote boat show displays.
• Upon my leaving store had surpassed main location in sales volume.

• Acting finance manager
• Sales Manager and sales person.
• Record sales in after market finance products.
• Products represented Sea Ray and Bayliner boats.

• First 1 million dollar sales person in Wilson Marine history
• Promoted to Finance manager while still involved in unit sales.
• Promoted to Sales manager while still involved in Finance.

• Responsible for dealer parts orders and returns.
• Set up trade shows in Chicago, Atlanta and Dallas
• Implemented new parts return procedure
• Assisted in brochure production.

Family owned and operated