Summary
Overview
Work History
Skills
Timeline
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Michal Iluz

Tenafly,NJ

Summary

Seasoned marketing executive with a proven track record of driving exponential brand growth and business success by blending strategic vision with hands-on operational leadership. Renowned for transforming brands into market leaders, I excel at crafting and executing marketing strategies that align seamlessly with corporate goals, delivering transformative results.


With expertise in scaling companies of various sizes—from startups to global enterprises—I've built and led high-performing, cross-functional teams to execute innovative, high-impact strategies that elevate visibility, strengthen positioning, and accelerate revenue streams in competitive landscapes. My leadership fosters a culture of creativity and collaboration, empowering teams to exceed targets while optimizing operations for efficiency and long-term success. I harness data-driven insights and creative problem-solving to design robust marketing ecosystems, enabling businesses to thrive and outpace competitors through strategic precision and adaptability.

Overview

8
8
years of professional experience

Work History

Co-Founder and COO

Mentch
04.2024 - 02.2025
  • Lead operations with a hands-on approach, designing and implementing scalable processes to enhance productivity, streamline workflows, and support the company's rapid growth trajectory.
  • Develop and execute strategic initiatives, partnering closely with the CEO and investors to translate the company's vision into actionable operational plans.
  • Oversee financial resources and operational budgets, managing forecasting, cost analysis, and vendor negotiations to ensure fiscal discipline, optimize resource allocation, and maximize profitability.
  • Drive operational excellence through continuous improvement, leveraging data-driven insights, process optimization, and technology adoption to boost efficiency and adaptability in a fast-paced startup setting.
  • Leverage operational data and insights to guide marketing strategy and execution. Driving targeted customer acquisition and enhancing brand development through informed decision-making.

Senior Director of Corporate Marketing

Moveworks
02.2023 - 04.2024
  • Spearheaded integrated marketing campaigns across brand, content, social, web, and events, driving company growth from $30M to $100M in ARR and significantly enhancing brand share and market positioning.
  • Directed brand strategy and creative execution, elevating market visibility and establishing Moveworks as a category leader through cohesive storytelling and design.
  • Oversaw content development and social media initiatives, boosting engagement by 25% and amplifying brand reach across key digital channels.
  • Led web strategy and optimization efforts, increasing site traffic by 30% and improving lead conversion rates to support revenue goals.
  • Managed industry events, user conferences, and internal events, enhancing customer acquisition, employee alignment, and brand presence in competitive markets.
  • Collaborated with leadership to align marketing with business objectives, with hyper focus on growth and strengthening market positioning through data-driven insights.

Senior Director of Brand, Creative and Events

Moveworks
11.2021 - 02.2023
  • Directed brand strategy, creative campaigns, and events, driving company growth, and significantly elevating brand share and market positioning.
  • Led development of a cohesive brand strategy, establishing Moveworks as a market leader through innovative storytelling and visual identity.
  • Oversaw high-impact marketing campaigns, increasing brand recognition by 20% and supporting revenue growth with targeted creative execution.
  • Managed industry events, user conferences, and internal events, boosting customer engagement by 25% and reinforcing brand presence across key touchpoints.
  • Guided creative teams to deliver compelling campaign assets, streamlining production to cut timelines by 15% while maintaining quality.
  • Partnered with leadership to align brand initiatives with business goals, growing ARR according to company goals and strengthening market positioning through strategic focus.

Senior Director of Brand and Creative

Nutanix
03.2021 - 10.2021
  • Amplified global brand presence, growing market share by 18% through cohesive storytelling and design.
  • Co-led brand strategy development, aligning messaging with corporate vision across regions.
  • Partnered with digital and campaign teams to launch a BrandGen campaign, improving lead conversion by 22%.

Senior Director of Creative Services

Nutanix
11.2016 - 03.2021
    • Led global brand strategy and creative direction, growing Nutanix's worldwide presence and establishing it as a leader in the enterprise tech market.
    • Directed brand development initiatives, enhancing global recognition by 25% through consistent messaging and innovative visual identity.
    • Oversaw creative execution of international campaigns, driving a 20% increase in market share and supporting Nutanix's expansion across regions.
    • Managed cross-functional teams to deliver high-impact assets, streamlining production processes to improve efficiency by 15% globally.
    • Partnered with leadership to align brand efforts with corporate goals, strengthening market positioning and elevating Nutanix's industry reputation.
    • Executed large-scale event and digital creative projects, boosting customer engagement by 30% and reinforcing brand consistency worldwide.

      • Note: Progressed through multiple roles at Nutanix, including Art Director, Team Lead, and Designer, contributing to brand evolution over time.

Skills

  • Corporate Marketing Strategy
  • Brand Development & Positioning
  • Revenue Growth & Scaling
  • Cross-Functional Leadership
  • Campaign Execution & Optimization
  • Data-Driven Insights
  • Operational Excellence
  • Creative Direction & Innovation

Timeline

Co-Founder and COO

Mentch
04.2024 - 02.2025

Senior Director of Corporate Marketing

Moveworks
02.2023 - 04.2024

Senior Director of Brand, Creative and Events

Moveworks
11.2021 - 02.2023

Senior Director of Brand and Creative

Nutanix
03.2021 - 10.2021

Senior Director of Creative Services

Nutanix
11.2016 - 03.2021

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Michal Iluz