Summary
Work History
Education
Skills
Interests
Timeline
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Michala Yerks

Tampa,FL

Summary

Dedicated communications professional and U.S. Air Force veteran, offering over six years of experience; possessing a flair for brand messaging and content design. Desiring a position with a dynamic organization.

Work History

Creative Services Intern

Ashley Furniture Industries, Inc
Tampa, FL
01.2025 - Current
  • Contributed several photo images for marketing use.
  • Researched current trends in graphic design to inform creative decisions.
  • Participated in brainstorming sessions with cross-functional teams.
  • Managed the organization of digital assets including logos, photographs, illustrations, and videos.
  • Created visual designs for social media posts, emails, and website banners.
  • Assisted with over 10 photo shoots and video production projects.
  • Conducted SWOT analysis research to identify opportunities for improvement.

Social Media Intern

Pelle Naturale
Tampa, FL
  • Developed content for various social media platforms including Facebook, Instagram, and TikTok.
  • Scheduled postings for optimal reach according to best practices guidelines.
  • Responded to comments and questions from followers in an engaging way that encouraged community building.
  • Monitored and analyzed engagement metrics across all channels to determine effectiveness of campaigns.
  • Researched emerging trends in the industry and identified new opportunities for promoting our products and services.
  • Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.

Public Relations Specialist

Veterans Security Operations
PUYALLUP, WA
  • Provided 66% of social media content, single-handedly reaching audiences on a national level.
  • Responded to 100% of social media messages/queries.
  • Promoted company at over 40 different local, large and mid-scale in-person networking events.
  • Renamed, reformatted, and hosted company’s weekly podcast, Security Scoop, focusing on security-related topics.
  • Built relationships with businesses in the community to increase client contracts.
  • Recruited over 25 prospective employees in 90 days at in-person career fairs.
  • Coordinated and promoted high-visibility volunteer opportunities for employees through Seattle Sounders FC.
  • Worked with management to identify trends and developments that might influence PR decisions and strategies.
  • Managed editorial content, design and distribution of internal company newsletter.
  • Organized public appearances, lectures, and exhibits to increase product awareness.

Public Affairs Specialist; Videographer & Photographer

United States Air Force, USAF
Fairchild AFB, WA
  • Created over 200 still imagery, audio and video products in Adobe Creative Suite: Premiere, PhotoShop, Audition.
  • Shot over 2,000 motion and photo images, specializing in event, operational, documentary and official portrait products.
  • Drafted senior staff's speeches and announcements for routine release as well as media communication, press releases and FOIA statements for emergency response.
  • Advised senior and lower level personnel on media engagement.
  • Scheduled and conducted over 200 video interviews, communicating with subject matter experts to gather information and ensure accuracy of technical content
  • Maintained U.S. Air Force image at an international level for six years.
  • Established personal contact with clients and arranged meetings and interviews.
  • Developed positive working relationships with media and liaised with press on potential news stories.

Education

Bachelor of Arts - Communications

Drexel University
Philadelphia, PA
09-2024

Intermediate Motion Media Course - Digital Communications and Multimedia

Defense Information School
Fort George G Meade, MD
08.2019

Broadcast Journalism And Public Affairs - Mass Communications

Defense Information School
Fort George G Meade, MD
11.2014

High School Diploma -

Pennsylvania Virtual Charter School
Philadelphia, PA
05.2013

Skills

  • Adobe Creative Cloud
  • AI tools proficiency
  • Digital photography
  • Technical writing
  • Copywriting, editing, and proofreading
  • Client and community relationships
  • Cross-functional team collaboration
  • Strategic planning
  • Brand messaging
  • Reputation management
  • Project management
  • Customer service

Interests

  • Photography
  • Writing
  • Graphic design

Timeline

Creative Services Intern

Ashley Furniture Industries, Inc
01.2025 - Current

Social Media Intern

Pelle Naturale

Public Relations Specialist

Veterans Security Operations

Public Affairs Specialist; Videographer & Photographer

United States Air Force, USAF

Bachelor of Arts - Communications

Drexel University

Intermediate Motion Media Course - Digital Communications and Multimedia

Defense Information School

Broadcast Journalism And Public Affairs - Mass Communications

Defense Information School

High School Diploma -

Pennsylvania Virtual Charter School

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Michala Yerks