Michala Zappitelli
Cleveland,UT
Summary
Dedicated and motivated music industry professional experience in Live Events, Artist Relations, Visitor Services, Production, Administrative and Executive Assistance, and Operations.
Overview
7
7
years of professional experience
Work History
Live Programming & Visitor Engagement Coordinator
Rock & Roll Hall of Fame
Cleveland, OH
2 2023 - Current
- Builds and maintains relationships with new and existing artists and teams by providing exceptional hospitality and building trust, further fostering artists' relationships with the organization
- Streamlines event coordination by implementing efficient systems for performance agreements, artist communication, show logistics, and travel itineraries; resulting in efficient and effective planning, execution, and enhanced overall event experience for artists, community partners, and attendees
- Manages stage-related activities for national and local live concerts and other events including sets, props, lights, sound, and all technical cues during performances while facilitating communication across all creative and technical departments and serving as on-site contacts for all VIPs and artists
- Scouts and assists in booking artists to perform at the venue based on streaming numbers, touring, social media engagement, and budget
- Manages intra- and inter-departmental work for 6 departments, including assisting the VP of Education, by scheduling and running meetings internally and externally, maintaining calendars and spreadsheets, booking travel, handling confidential information, budgeting and reports, working with external partners and acting as an inter-departmental liaison
- Leads the day-to-day operations of the Visitor Engagement team consisting of over 30 employees by running morning meetings for all onstage staff, creating and executing robust training and coaching assessments, managing internal and external escalations, being a PR/spokesperson, giving VIP tours, and more.
Content Creator & Social Media Manager
Purpose Productions
Cleveland, OH
09.2022 - 02.2023
- Created, edited, and published content to share on all brand’s company social media profiles, keeping the organization up with new trends, generating a buzz to attract new clients
- Designed branding for the company’s social media pages, including creating a color palette and post aesthetic to ensure a cohesive, unique look for the company’s identity
- Constructed innovative ideas for the company's content while keeping a high level of organization, guaranteeing structure and productivity.
Fan Engagement Specialist & Artist Relations Assistant
Rock & Roll Hall of Fame
Cleveland, OH
08.2021 - 02.2023
- Directly supported Fan Engagement supervisors and directors in day-to-day tasks, training over 20 new employees and developing new strategies for increasing advocacy and engagement
- Lead VIP tours for artists, celebrities, trustees, donors, and board members, giving these VIPs an exclusive experience with behind-the-scenes stories about the music and artifacts in the museum
- Acted as showrunner/production assistant, guaranteeing guidance and safety for the artists and prompt operations for crew and fans
- Served as liaison between artists, artist managers, and community organizations helping execute event details, developing relationships with artists and community partners, and demonstrating excellent communication and organization
- Assisted the Live Events and Artist Relations directors in day-to-day tasks, projects, and events, demonstrating flexibility and the ability to multitask.
Fan Engagement Intern
Rock & Roll Hall of Fame
Cleveland, OH
06.2021 - 08.2021
- Curated specialized playlists for every live performance, new exhibit, fan days, and more to ensure unique
- Engaged with over 1,000 visitors weekly from all over the world, providing information, hospitality and creating unique experiences for a bucket list location
- Curated specialized playlists for live events, private events, new exhibits, fan days, and more
- Created new and updated Stories of Rock presentations and games using PowerPoint and presented them to approximately 200 people weekly
- Assisted esteemed guests and VIPs at the 2021 Induction Ceremony’s Chairman’s Bash.
Administrative Assistant
Therapeutic Touch
Cleveland, OH
05.2017 - 08.2021
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
Production & Executive Assistant
Purpose Productions
Cleveland, OH
04.2018 - 02.2020
- Supported the Executive by taking detailed notes, handling highly confidential information, and organizing personal and business finances
- Researched public speaking opportunities, bands, and venues to provide booking details for the Executive Producer, a public speaker, and performer
- Created detailed call sheets for all internal and external events.
Education
Bachelor of Science - PSYCHOLOGY & MUSIC INDUSTRY
BALDWIN WALLACE UNIVERSITY
Skills
Artist Relations
Attention to Detail
Booking/Scouting Artists
Event Planning & Execution
Hospitality
Interpesonal, Written & Verbal Communication
Microsoft 365 (all) & Google
Multitasking
Music Industry Research & Trends
Organization & Coordination
Project Management
Relationship Building & Development
Team Leadership
Travel Arrangements
Brand Awareness
Strategic Thinking
Websites
Timeline
Content Creator & Social Media Manager
Purpose Productions
09.2022 - 02.2023
Fan Engagement Specialist & Artist Relations Assistant
Rock & Roll Hall of Fame
08.2021 - 02.2023
Fan Engagement Intern
Rock & Roll Hall of Fame
06.2021 - 08.2021
Production & Executive Assistant
Purpose Productions
04.2018 - 02.2020
Administrative Assistant
Therapeutic Touch
05.2017 - 08.2021
Live Programming & Visitor Engagement Coordinator
Rock & Roll Hall of Fame
2 2023 - Current
Bachelor of Science - PSYCHOLOGY & MUSIC INDUSTRY
BALDWIN WALLACE UNIVERSITY
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