Micheal Sterrett

Sales Achievements & Responsibilities

• Doubled Conversion Rate: Increased the percentage of purchasing clients by 105.58% through strategic cold calling and targeted email outreach.
• Major Account Wins: Captured and negotiated a national contract with The Drip Bar, servicing all 102 locations. Delivered a 1,128.06% sales increase for this account between the first year of partnership (2022) and 2024.
• Strategic Partnerships: Secured a supply contract with Hydreight Technologies (market capitalization: $63.77M), now providing supplies to locations in over 650 U.S. cities.
• Product Line Growth: Achieved substantial year-over-year sales increases, including:
  22g BD Catheters: +269.38%
  Full BD Catheter range: +251.26%
  Tubing sets: +138.14%
  Sodium Chloride (1000mL): +156.64%
  Sodium Chloride (500mL): +379%
• Client Prospecting & Contract Negotiation: Prospected and secured new clients, negotiated contracts, and developed tailored solutions to fit each client's specific needs.
• Campaign Management: Designed and managed sales and marketing campaigns to strengthen existing relationships and expand the client base.
• Cost Reductions: Negotiated shipping rates, lowering parcel costs by 22% and freight by 20%.
• Market Development: Identified new markets and devised strategic approaches for entry.
• Relationship Building: Cultivated long-term customer relationships to encourage repeat business and referrals.
• Issue Resolution: Responded promptly to customer complaints, ensuring satisfaction and retention.
• Market Analysis: Assessed market trends and competitive landscape to uncover growth opportunities.
• Customer Feedback: Gathered and analyzed product feedback to recommend quality improvements.
• Industry Networking: Attended industry events to build relationships with key contacts and stay ahead of market trends.
• CRM Utilization: Leveraged CRM software to efficiently track leads, manage accounts, and streamline sales processes.
• Product Representation: Presented live product demonstrations at trade shows and industry conferences to generate interest and leads.
• Vendor Contract Negotiation: Negotiated contracts with vendors and suppliers to secure favorable pricing and terms.
• Sales Tactics: Used cold calling and strategic networking to maximize sales conversions and market presence.