Summary
Overview
Work History
Skills
INTERESTS/HOBBIES
Timeline
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Michel Ocloo (He/Him)

Charlotte,NC

Summary

Data- and ROI driven early-career marketer and analyst. Hands-on experience using market automation tools, PPC ads, social media and experiential marketing to activate sponsors and fans for live events. Passionate about creating high-performing content and measuring impact across the conversion funnel. Currently prioritizing entry-level roles which will help me grow beyond customer service into true client relations.

Overview

4
4
years of professional experience

Work History

MARKETING AND OPERATIONS INTERN

Hurricane Junior Golf Tournament
05.2022 - 12.2022

A leading organization hosting junior golf tournaments across the U.S and Canada

  • Coordinated and managed over 20 tournaments across the Southeast, including the largest junior golf tournament in the U.S., increasing participant engagement by 30%
  • Produced high-quality visual content for web and social media using Adobe Creative Suite, boosting online interactions by 25%
  • Enhanced marketing strategies with Google Analytics, leading to a 20% rise in online registrations
  • Achieved the highest customer relations rating among interns (9.3/10) for excellence in communication and interaction.

MARKETING ASSISTANT

Boys and Girls Club
02.2022 - 04.2022

A non-profit organization dedicated to enabling young people to reach their full potential through education and activities.

  • Analyzed market and customer data to assist in projecting sales increases and profit growth
  • Developed and maintained marketing materials, enhancing brand consistency across platforms
  • Managed contacts and executed marketing campaigns, leveraging DV360 for programmatic advertising, thereby generating $5,000 in donations in Q1 through targeted marketing efforts.

EVENT ASSISTANT

ACC Women's Basketball Tournament
03.2019 - 03.2022

A premier annual basketball event featuring top collegiate women's teams.

  • Managed setup and coordination of event logistics, contributing to a 10% increase in attendee satisfaction
  • Utilized audience analytics to tailor halftime shows, increasing audience participation and sponsor visibility.

DEVELOPMENT OF RESOURCES INTERN

The Camogie Association
01.2021 - 04.2021

The governing body for the sport of camogie in Ireland.

  • Led the enhancement of management information systems with Google Analytics, increasing data capture and utilization for strategic decisions by 40%
  • Elevated user engagement on social media platforms by 50% through optimized content strategies.

SALES ASSOCIATE

Phoenix Club
08.2020 - 12.2020

An organization focused on promoting and supporting school and athletic events for Elon.

  • Employed CRM software to enhance tracking of sales activities, achieving a 20% increase in sales through targeted customer interactions and presentations.

Skills

  • Bachelor of Science in Sports Management, Minor in Psychology
    Elon University, Elon, NC May 2022
  • CERTIFICATIONS:
    Google Analytics (Beginners), Google Analytics (Advanced)
  • CREATIVE:
    Adobe Creative Suite (Premier Rush, Premier Pro, Lightroom)
  • AD PERFORMANCE:
    DV360, Facebook Ads Manager
  • CRM:
    Microsoft Dynamics 365, Salesforce, HubSpot, Mailchimp
  • ANALYTICS:
    Data Visualization, CLV Analysis, Market Analysis, Segmentation, Campaign Performance Tracking
  • EXPERIENTIAL MARKETING:
    Event Marketing, Audience Activation, Sponsor Engagement, Experiential Campaigns, Brand Activation
  • DIGITAL MARKETING:
    Social Media, Web, Email, Content Marketing, SEO, SEM, Web Content Management
  • COMMUNICATIONS:
    Customer Service, Client Relations, Public Speaking, Presentation Development, Brand Messaging

INTERESTS/HOBBIES

Coaching basketball, Coding with Python, Watching how-to cooking videos.

Timeline

MARKETING AND OPERATIONS INTERN

Hurricane Junior Golf Tournament
05.2022 - 12.2022

MARKETING ASSISTANT

Boys and Girls Club
02.2022 - 04.2022

DEVELOPMENT OF RESOURCES INTERN

The Camogie Association
01.2021 - 04.2021

SALES ASSOCIATE

Phoenix Club
08.2020 - 12.2020

EVENT ASSISTANT

ACC Women's Basketball Tournament
03.2019 - 03.2022
Michel Ocloo (He/Him)