Hi, I’m
Michele Byrd
Marketing
Jacksonville,FL
Summary
Dynamic, creative, and results-driven professional with a proven track record in building integrated communications that enhance organizational visibility, credibility, and reputation. Skilled at delivering research, strategy, and creative services to position clients for their targeted growth and sustainability, positively impacting students and the surrounding communities. Possess a unique ability to provide strategic counsel, guiding clients in effective prospect engagement and resource allocation to achieve their enrollment and retention goals.
Overview
10
years of professional experience
3
years of post-secondary education
1
Certificate
Work History
Interact CommunicationsLa Crosse, WI
Director of Communications/ Account Executive
06.2021 - Current
Job overview
- Evaluated campaign effectiveness to determine return on investment.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase client brand engagement.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased 25% CTR website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved client website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased enrollment.
- Optimized email campaigns to increase open and click-through rates. Increased open rate at 4% and increased CTR at 6%.
- Oversaw marketing research to identify new opportunities and target audiences.
- Analyzed market data to inform strategic decisions.
- Supported marketing and communication plans through development and implementation of internal and external communication strategies.
- Developed creative presentations, trend reports, kitted assets, and data sheets.
- Built and maintained relationships with key clients and executive leadership.
Crossmark, Inc.Plano, Texas
Business Development Manager/Client Service Manager
08.2013 - 06.2020
Job overview
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Generated new business with marketing initiatives and strategic plans.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Exceeded sales goals by15% and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
Education
Goizueta Business School, Emory UniversityAtlanta, GA
BBA from Finance And Marketing
08.1996 - 05.1998
Oxford College of Emory UniversityOxford, GA
Associate of Arts
08.1994 - 05.1996
Skills
Marketing strategy
Certification
Digital Marketing Strategies, Kellogg School of Management
Timeline
Director of Communications/ Account Executive
Interact Communications
06.2021 - Current
Digital Marketing Strategies, Kellogg School of Management
04-2021
Business Development Manager/Client Service Manager
Crossmark, Inc.
08.2013 - 06.2020
Goizueta Business School, Emory University
BBA from Finance And Marketing
08.1996 - 05.1998
Oxford College of Emory University
Associate of Arts
08.1994 - 05.1996
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