MICHELE CANTATORE
Hasbrouck Heights,NJ
Summary
- Innovative and dedicated Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and transforming marketing strategies into desired results.
- Goal-oriented and collaborative professional bringing expertise in fostering and managing relationships to create opportunities that drive business objectives, requiring influence across a cross-functional team.
- Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
18
18
years of professional experience
Work History
MARKETING MANAGER, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
03.2020 - Current
- Directly lead the growth of the Sony Rewards loyalty program by driving omni-channel acquisition across digital, paid media, email, site, app, and social channels to onboard members to make their first purchase (achieve specific KPIs within first 15 days of onboarding).
- Develop marketing strategies with a customer-first approach to solve marketing and business needs that has driven an increase in loyalty by members by 24% (almost 1 billion loyalty points earned), increased member growth by 9% and grew mobile app downloads from 3.3% to 12.2% through personalization.
- Lead, compelling personalized customer centric marketing user experiences and evaluating KPI performance across partners to provide real-time recommendations to increase brand perception.
- Responsible for leading and influencing a cross-functional team, managing budgets, partnering with IT & Digital teams on technology integration, managing creative agencies, working closely with legal counsel on compliance and risk levels across all partners.
- Completed ROI analyses to generate insights for loyalty program acquisition optimization (Experienced with Tableau reporting).
- Strengthened customer loyalty by creating engaging data driven omni-channel marketing campaigns tailored to specific audience segments that improved customer engagement & retention.
ASSOCIATE MARKETING MANAGER, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
04.2016 - 02.2020
- Led marketing strategy for member engagement and retention for loyalty program of 8.2 million members.
- Achieved YoY member growth (by ~8%), loyalty points earned (by ~12%) and loyalty points redeemed (~3%).
- Defined strategy and tactics that drove personalized, omni-channel customer lifecycle campaigns that focused on acquisition, retention & engagement of members mapping out specific customer journeys.
- Collaborated with cross-functional teams including Sony senior leadership and Business Development team across the Sony portfolio of brands (PlayStation, Sony Electronics, Sony Pictures, Sony Music).
- Responsible for completing post-campaign results with ROI analysis and key insights that supported optimization recommendations that was presented to stakeholders including senior leadership.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
SENIOR MARKETING SPECIALIST, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
04.2011 - 03.2016
- Developed recommendations based on strong understanding of partners’ core business needs and industry landscape while measuring the effectiveness of campaigns executed.
- Managed creative agency and internal graphic designers to ensure deliverables were on budget and met timelines.
- Led contract review and negotiations with new loyalty third-party partners and external agencies, and their onboarding.
- Played a pivotal role in company growth by identifying new business opportunities and strategically positioning products within these markets.
MARKETING COMMUNICATION SPECIALIST
RICOH AMERICAS CORPORATION
07.2008 - 12.2010
- Developed regional marketing promotions plans for external vendors that drove positive profit margins in various products (ranging from 20% to up to 60%).
- Conducted sales analysis and identified campaign key learnings in collaboration with sales representatives and regional marketing managers.
- Evaluated campaign performance using analytics tools, adjusting tactics as needed to achieve goals.
ACCOUNT EXECUTIVE CONSUMER MARKETING GROUP
OGILVY PUBLIC RELATIONS WORLDWIDE
05.2006 - 07.2008
- Team’s pitching "quarterback" constantly being in contact with editors. Developed consumer and professional press materials, secured brand placements in top-tier outlets across print, social and site; coordinated media activities, developed media relations strategy plans.
- Coordinated PR events, monitored and analyzed media coverage for clients. Results garnered over 20 million impressions and one specific event reached over 108 million consumers.
Education
Bachelor of Arts - Journalism/Public Relations/Marketing (Communications)
Rider University
Lawrenceville, NJ05.2006
Skills
- Customer Relationship Management (CRM)
- Customer Segmentation
- Cross-Functional Collaboration
- Customer Acquisition & Retention Strategies
- Campaign Planning & Management
- Marketing Analytics & Analysis
Awards
- Internet Advertising Competition (IAC) Award 2019 - Best Retail Integrated Ad campaign
- The Academy of Interactive & Visual Arts Communicator Award 2018 – Gold Online Advertising & Marketing
Timeline
MARKETING MANAGER, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
03.2020 - Current
ASSOCIATE MARKETING MANAGER, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
04.2016 - 02.2020
SENIOR MARKETING SPECIALIST, LIFECYCLE MARKETING
SONY CORPORATION OF AMERICA
04.2011 - 03.2016
MARKETING COMMUNICATION SPECIALIST
RICOH AMERICAS CORPORATION
07.2008 - 12.2010
ACCOUNT EXECUTIVE CONSUMER MARKETING GROUP
OGILVY PUBLIC RELATIONS WORLDWIDE
05.2006 - 07.2008
Bachelor of Arts - Journalism/Public Relations/Marketing (Communications)
Rider University
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