Michele Clapperton
Oneonta,NY
Summary
Accomplished Sales Manager offering 16 years of experience developing and maximizing advertising sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
24
24
years of professional experience
Work History
Director of Sales
Townsquare Media
11.2020 - Current
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Wellness Director
Hampshire House Senior Living
02.2019 - 11.2020
- Oversaw and approved recruitment, hiring and orientation of new nursing staff.
- Ensured regulatory compliance by staying current on industry standards and updating policies accordingly.
- Monitored and evaluated nursing staff performance, providing feedback and guidance to support standards of care.
- Performed rounds to observe care and interview staff, residents, and families.
- Collaborated with staff, management, and external groups to coordinate patient care.
Advertising Manger
CNHI Newspapers
09.2008 - 08.2017
- Oversaw budget allocation across various campaign components, ensuring maximum return on investment without overspending.
- Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Developed advertising strategies for improved product visibility and increased sales.
- Collaborated with sales teams to align advertising efforts with overall business objectives.
- Maintained strong relationships with clients, ensuring satisfaction through regular communication and progress updates.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Mentored junior team members, providing guidance on best practices in advertising management.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
Account Executive
WCDO Radio
03.2006 - 09.2009
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Account Executive
Untimate Broadcasting
05.2000 - 03.2006
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
Education
Associate of Arts - Licensed Practical Nurse
DCMO BOCES
Masonville, NY01.1981
Skills
Sales training and leadership
Revenue Growth
Sales funnel management
Sales team training
Pipeline Development
Deal Closing
Sales team motivation
Territory Management
Timeline
Director of Sales
Townsquare Media
11.2020 - Current
Wellness Director
Hampshire House Senior Living
02.2019 - 11.2020
Advertising Manger
CNHI Newspapers
09.2008 - 08.2017
Account Executive
WCDO Radio
03.2006 - 09.2009
Account Executive
Untimate Broadcasting
05.2000 - 03.2006
Associate of Arts - Licensed Practical Nurse
DCMO BOCES
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