Michele Cochran
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for retailers and players to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
17
17
years of professional experience
Work History
Sales Representative
Georgia Lottery Corporation
07.2015 - Current
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced retailers satisfaction by addressing concerns promptly and providing exceptional service.
- Generated increased sales by educating retailers on activations, promotions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate retailers on features, benefits, and competitive advantages.
- Boosted internal collaboration within the sales team by sharing best practices and offering mentorship when needed.
- Optimized territory coverage by strategically planning routes.
- Trained and mentored new sales representatives.
- Assisted in covering other territories as needed.
- Consistently achieved 93% or higher within first week of activations.
On Premise Sales Representative
Coca-Cola Bottling Company Consolidated
06.2009 - 10.2014
- Increased sales by establishing and maintaining strong relationships with key clients.
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Achieved consistent growth in market share by monitoring competitor activity and adjusting strategies accordingly.
- Expanded customer base through targeted prospecting and effective networking at industry events.
- Delivered informative product presentations for clients, resulting in increased product knowledge and sales.
- Developed territory management plans to optimize time allocation and maximize sales results.
- Conducted regular client visits to maintain relationships, foster loyalty, and identify new opportunities for revenue growth.
- Organized and assisted with Stewardship Outreach Program
Fire Alarm Service & Maintenance Sales
Siemens Building Technologies
06.2007 - 01.2009
- Designed & sold preventative maintenance agreements for existing customers.
- Cold Calling high priority customer.
- Worked with new installation team to provide All-in-One packages for bids.
- Attended trade shows to increase market awareness.
- Attending sales training for best practices
Education
High School Diploma -
Carver High School
Columbus, GA06.1990
Skills
- Customer Needs Assessment
- Sales Development
- Account Servicing
- Account Development
- Customer Service
- Process Improvement
- Account Management
- Product and Service Knowledge
- Strategic Planning
- Relationship Selling
- Relationship Building
- Promotional Planning
Additional Information
Working for the GLC for the past nine years has been a dream come true! I am firmly committed to stay with the company until my retirement.
Timeline
Sales Representative
Georgia Lottery Corporation
07.2015 - Current
On Premise Sales Representative
Coca-Cola Bottling Company Consolidated
06.2009 - 10.2014
Fire Alarm Service & Maintenance Sales
Siemens Building Technologies
06.2007 - 01.2009
High School Diploma -
Carver High School
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