Hi, I’m
Michele Davis
Digital Marketing
Camarillo,CA
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in growth marketing and SEM. Detail-oriented, attentive, and decisive leader.
Overview
5
years of professional experience
5
Certifications
Work History
Data Exchange Corporation
Digital Marketing Manager
01.2022 - Current
Job overview
- Leads generated contributed to over 1/2 of total company profits in 2022.
- Supported record-breaking 10 million+ in sales for Q1 2022 from Marketing leads generated.
- Conducted SEO changes that led to 77% increase in website sessions through organic search.
- Managed paid advertising through Facebook, LinkedIn & Google Ads - increasing lead generation by 35%.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Led and managed talented teams of Marketing Coordinators to plan and implement project tasks meeting timelines and exceeding expectations.
Data Exchange Corporation
Digital Marketing Coordinator
10.2021 - 01.2022
Job overview
- Managed all paid advertising through Facebook, LinkedIn & Google Ads - increasing lead generation by over 20%.
- Developed and implemented campaigns for email, online advertising, and search engines.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
ProDIGIQ, Inc
Digital Marketing Manager
01.2020 - 09.2021
Job overview
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
ProDIGIQ, Inc
Senior Marketing Associate
01.2019 - 12.2019
Job overview
- Developed website SEO resulting in increased website traffic of 150% and increased contact us submissions of 42%.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
ProDIGIQ, Inc
Marketing Associate
06.2018 - 12.2018
Job overview
- Utilized effective digital marketing methods to increase sales 44%.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Developed marketing strategies and resolved problems to drive sales.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
Education
California State University Channel Islands
B.A. from Communication
05.2018
Skills
- Data Analysis
- Digital Marketing Strategy
- Email Marketing
- SEO/SEM
- A/B Testing
- Lead Generation
- Paid Advertising
- Calculating ROI
- Google Analytics
- Team Member Development
- Budgeting and Allocation
- Google AdWords
Certification
Google Analytics - Power Users
Google Ads - Search
Google Ads - Display
Google Ads - Measurement
The Trade Desk Edge Academy - Executive Program
Timeline
Digital Marketing Manager
Data Exchange Corporation
01.2022 - Current
Digital Marketing Coordinator
Data Exchange Corporation
10.2021 - 01.2022
Digital Marketing Manager
ProDIGIQ, Inc
01.2020 - 09.2021
Senior Marketing Associate
ProDIGIQ, Inc
01.2019 - 12.2019
Marketing Associate
ProDIGIQ, Inc
06.2018 - 12.2018
California State University Channel Islands
B.A. from Communication
Google Analytics - Power Users
Google Ads - Search
Google Ads - Display
Google Ads - Measurement
The Trade Desk Edge Academy - Executive Program
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