International cultures and travel
Michele Easter
Little Rock,AR
Summary
Highly motivated and results-oriented leader with over 20 years of experience in marketing, communications, website management, non-profit management, and event planning. Proven ability to lead and manage teams, develop and implement successful marketing campaigns, and achieve organizational goals.
Overview
28
28
years of professional experience
Work History
Marketing & Web Management Contractor
PCA Technology Solutions
Little Rock, AR
08.2022 - Current
- Developed and executed content marketing strategies for IT MSP client
- Managed WordPress website, including content creation, SEO optimization, and plugin management
- Redesigned home page and added 13 new pages to a 12 page website
- Created and managed Google Ads: search, display, and performance max ads
- Researched and wrote 50+ blog posts, articles, and website copy focused on key topics like cybersecurity, cloud solutions, tech trends, disaster recovery, data management, AI, etc
- Increased website traffic by over 1,400%, and active user engagement by over 700% through SEO, content creation, and promotion; increased direct traffic from less than 20% to over 70% of traffic; increased time on page by over 100%, and clicks by over 170%.
- Analyzed key performance indicators to identify effective strategies.
Executive Director
Hearts & Hooves Therapeutic Riding Center
Sherwood, AR
07.2017 - 06.2022
- Hired, trained, and managed all staff; recruited and trained volunteers; handled financial management; oversaw client recruitment and retention; engaged in grant writing; conducted marketing; maintained the farm and facilities for 11 acres and 6 buildings; and supervised and maintained a herd of 12 horses.
- Grew the program substantially by more than doubling the client base, added three new income-producing programs, increased the volunteer base by more than five times, and increased the staff by 50%, while simultaneously decreasing expenditures.
- Secured over $75,000 in grant funding for new programs.
- Provided organizational leadership and collaborated with the organization's board to establish long-term goals, strategies, and company policies.
Board Member
Arkansas STEPS Network
Heber Springs, AR
09.2011 - 09.2016
- As part of my position with AIPRO, a founding member of the all-volunteer Board of the Arkansas STEPS (Service, Transportation, Exploration, Production, Safety) Network, which provided free monthly OSHA-recognized safety training meetings for all employees in the natural gas and oil production industry in Arkansas.
- Planning of meeting logistics, sponsor and exhibitor coordination, promotion of meetings through the website and email newsletters, and financial management.
- Managed website.
- Developed and presented training modules to attendees, along with other board members.
- OSHA officially partnered with the AR STEPS Network due to its success.
Director of Events and Communications
Arkansas Independent Producers and Royalty Owners Association (AIPRO)
Little Rock, AR
12.2008 - 09.2016
- Planned all meetings, events, and conventions from inception to completion, including vendor contract negotiation, sponsorship solicitation, marketing material creation, and all event materials creation for the trade association.
- Drafted board meeting agendas and minutes efficiently.
- Managed member communications via email and newsletter, updated the website, identified potential members, recruited new members, and managed social media.
- Compiled monthly financial reports, along with annual budget.
- Managed external communications via website and social media channels.
- Streamlined administrative processes and operations.
- Directed organization and implementation of eight annual multi-day events serving over 300 people.
- Organized numerous board sessions alongside several committee gatherings.
- Attended and participated in industry events.
- Analyzed feedback from attendees to improve future events.
Licensed Realtor
McKimmy Associates Realtors
Little Rock, AR
10.2002 - 09.2008
- Developed new marketing strategies utilizing print, internet, and other media for McKimmy Associates Realtors, in addition to assisting clients with the purchase and sale of homes.
- Educated incoming Realtors on best practices for branding, messaging strategies, and creating promotional materials.
- Communicated with inspectors, lenders and pest control companies to maintain purchase agreement terms.
- Facilitated closing processes between lender, mortgage companies, buyers and sellers.
Office Manager
Stuttgart Family Chiropractic Center
Stuttgart, AR
08.2003 - 07.2006
- Supervised team of three while handling accounts receivable, accounts payable, and account collections.
- Responsible for the sale of practice, the sale of equipment, and the sale of the building.
Senior Assistant Manager
Archstone Communities
Austin, TX
03.1997 - 09.1999
- Directed day-to-day management tasks while assisting or substituting for the Senior Manager throughout property refurbishment.
- Managed $3M accounts receivable and $2M accounts payable budget.
- Directed activities of an 8-member staff across leasing, maintenance, and housekeeping departments.
- Commended for outstanding crisis management after an unexpected fire in 8 units.
- Led team operations during Senior Manager's maternity leave.
- Promoted available units to minimize vacancy rates.
- Conducted property inspections alongside maintenance team to identify needs.
- Recognized as Employee of the Year in 1998.
Education
B.A. - Political Science, Minor in German
Henderson State University
Arkadelphia, AR01.1996
Cast B -
Up With People
Tucson, AZ01.1991
Skills
- Leadership
- Strategic Planning
- Vendor Management
- Team Leadership Experience
- Budget Management
- Sales
- Marketing
- Content creation
- Brand Marketing
- Training
- Public speaking
- Volunteer Management
- Social Media Management
- Google Suite for Business
- MS Office Suite
- QuickBooks
- Canva
- WordPress
- Wix
- Constant Contact
- MailChimp
- EventBrite
- Teams
- Zoom
Volunteer Experience
- Learning Programs Director, Up with People International Alumni Association, Fully Remote, 9/24 - Present, Volunteering in the role of Learning Programs Director for the Up with People International Alumni Association, counting more than 22,000 alumni from around the world., Responsible for creating in-person and virtual educational and social connection sessions for international alumni.
- Volunteer Team Lead & Alumni Week Planning Team Member, Up with People International Alumni Association, Fully Remote, 1/24 - Present, As Volunteer Team Lead and a member of the Alumni Week Planning Team for the Up With People International Alumni Association, I played a key role in creating a memorable reunion experience for 650 international alumni the summer of 2024 in Limerick, Ireland., Collaborating with a diverse planning team of 11 alumni volunteers from 7 countries, we designed and executed a 7-day program featuring day tours, workshops, social events, meals, and cultural activities., Led and managed a team of 63 volunteers from 13 countries, overseeing 750 shifts and 2450 volunteer hours over 8 days to ensure the event's smooth operation.
- Cast Representative, Cast 1991B | Up with People Alumni Association, 7/06 - Present, Cast Rep of the Year Award 2016.
- Advancement Coordinator, Boy Scout Troop 395, 1/16 - 12/23
- VP – Communications, Horace Mann Magnet PTSA, 5/16 - 4/18, Created and managed Mann’s Facebook group.
- Communications Manager, BANA Neighborhood Association, 9/11 - 9/17, Developed BANA’s first website; created and managed Facebook group; redesigned 4-page color newsletter and produced it 2x per year for 850 homes.
- 6th Grade Handbell Director, St. James UMC, 9/02 - 8/17
- VP – Fundraising and Communications, Carver Magnet Elementary PTA, 5/12 - 9/15, Developed Carver’s first PTA website, created Facebook group, created weekly newsletter for school with 650 students.
- President, BANA Neighborhood Association, 9/09 - 9/10
- President, Carver Magnet Elementary PTA, 5/06 - 5/10
Accomplishments
- Lifetime Achievement Award - Issued by Little Rock School District Volunteers In Public Schools (ViPS) · Apr 2016 Awarded for achieving over 4000 volunteer hours with the Little Rock School District.
- Leadership Award - Issued by Little Rock School District ViPS · Apr 2015 Awarded for a volunteer serving excellently in a leadership capacity on behalf of the district.
- Parent Involvement Award - Issued by Little Rock School District ViPS · Apr 2008 Awarded for individual, group, school or program supporting innovative means to increase parent involvement.
- Selected Employee of the Year 1998, Archstone Communities
References
References available upon request.
Work Preference
Work Type
Part TimeContract WorkFull TimeGig WorkWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offHealthcare benefitsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Interests
Non-profit work
Working with animals
Community involvement
Scouting
Music
Software
Google Suite for Business
MS Office Suite
WordPress
Wix
Quickbooks
Google Analytics
Google Ads
Canva
Teams
Constant Contact
MailChimp
Zoom
Timeline
Marketing & Web Management Contractor
PCA Technology Solutions
08.2022 - Current
Executive Director
Hearts & Hooves Therapeutic Riding Center
07.2017 - 06.2022
Board Member
Arkansas STEPS Network
09.2011 - 09.2016
Director of Events and Communications
Arkansas Independent Producers and Royalty Owners Association (AIPRO)
12.2008 - 09.2016
Office Manager
Stuttgart Family Chiropractic Center
08.2003 - 07.2006
Licensed Realtor
McKimmy Associates Realtors
10.2002 - 09.2008
Senior Assistant Manager
Archstone Communities
03.1997 - 09.1999
B.A. - Political Science, Minor in German
Henderson State University
Cast B -
Up With People
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