Michele Essma
Hartland,WI
Summary
Solutions-driven, forward-thinking professional with 12+ years experience in project management and client relations, driving on-time and on-budget business opportunities. Positive and inspiring team player, with an ability to efficiently lead projects from start to finish. Adept at leveraging communicative and interpersonal skills to interact with individuals at all organization levels, internally and externally, ensuring alignment on short- and long-term project goals, key milestones and expectations for success.
Overview
13
13
years of professional experience
Work History
Operations Manager
Nest Interior Design
2022.06 - 2024.07
- Managed high-priority accounts with exceptional attention-to-detail and commitment to exceeding client expectations
- Demonstrated ability to manage details and requirements of multiple projects, across various clients, simultaneously - often with little to no supervision
- Spearheaded initiatives aimed at improving internal workflows, as well as SOP documentation - leading to more efficient project completion timelines
- Developed, implemented and streamlined internal processes to improve overall efficiency and productivity within the team, including roll-out of a project management tool
- Led hiring, onboarding and training of new hires to fulfill business requirements
- Developed and maintained relationships with external vendors and suppliers through positive and effective communication
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes
Marketing & Customer Experience
APPraise Network
2021.08 - 2022.06
- Collaboration with founder to develop business model and niche product offering based on market research and competitive insights
- Development and execution of marketing strategies designed to launch this startup company, focused on tactics to boost brand awareness and customer engagement
- Setup CX workflows with business management tool to strategically automate acquisition and retention, with user experience and satisfaction top-of-mind
- Designed and developed website and community platform, including coordination with third-party vendors for key integrations
- Daily monitoring of campaign performance against established KPIs to inform potential optimization
Account Supervisor
Hiebing
2017.11 - 2021.06
- Developed and implemented strategic plans and managed agency resources to fulfill client's marketing needs
- Cross-functional collaboration for improved campaign performance, aligning on plan objectives, core strategies and specific tactics to drive desired outcomes
- Developed relationships with clients, vendors and internal stakeholders through clear, transparent communication
- Responsible for managing key details of various projects concurrently - from kick-off to execution to final deliverables and monitoring - while ensuring project success, measured against established workflows, budget, timeline and KPIs
- Coordinated resources across multiple departments, distilling and prioritizing task management and feedback into project management tool
- Wrote proposals, scopes of work and creative briefs, as well as developed timelines and financial management of accounts; Tracking progress accordingly and communicating scope adjustments
- Monitored and reported on campaign performance using proprietary Dashboard, distilling actionable insights for future program enhancements
- Began career as Senior Account Executive; Promoted to Account Supervisor
Senior Account Executive
Nelson Schmidt
2011.08 - 2017.10
- Engaged in proactive daily communication with clients to establish, strengthen and maintain positive working relationships
- Provided strategic recommendations and managed agency resources across various project types
- Liaison between client and internal agency team to collaboratively manage client needs and facilitate change management, ensuring alignment among all parties
- Development of project estimates and timelines, as well as creative briefs to inspire and motivate creative team from concept development to execution
- Responsible for holistic reporting of marketing performance
- Began career as Account Coordinator; Promotions included: Account Executive, Senior Account Executive
Education
Bachelor of Arts - Strategic Communication (School of Journalism)
University of Wisconsin - Madison
Madison, WI12.2010
Skills
- Strategic Project Planning - Scope, Timeline and Scheduling
- Confident Communicator
- Relationship Building
- Training and Mentoring
- Data-Driven Approach to Project Execution
- KPI Tracking
- Collaborative Team Player
- Perceptive Attention to Detail
- Creative Problem Solving
- Exemplary Project Oversight and Issue Resolution
Timeline
Operations Manager
Nest Interior Design
2022.06 - 2024.07
Marketing & Customer Experience
APPraise Network
2021.08 - 2022.06
Account Supervisor
Hiebing
2017.11 - 2021.06
Senior Account Executive
Nelson Schmidt
2011.08 - 2017.10
Bachelor of Arts - Strategic Communication (School of Journalism)
University of Wisconsin - Madison
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