Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Michele Gill

Lebanon,PA

Summary

Innovative Marketing leader with 19 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Harrington Hoists, Inc
Manheim, PA
11.2019 - Current
  • Boosted brand awareness with target customer demographics with social campaigns.
  • Write, edit, and design social media posts including video and photography to increase followers and engagement.
  • Tracked and reported on marketing campaign responses.
  • Planned and executed external B2B Trade Shows.
  • Revitalized web content with new and interesting content.
  • Research and keep up to date on competitive social media, best practices, emerging trends as well as social media guidelines and legalities.
  • Documented procedures and business processes and shared information.
  • Identify and report on KPIs to gauge success and areas of opportunities across all social platforms.

Operations Coordinator

Coral Reef Sailing Apparel
LEBANON, United States
01.2010 - 09.2019
  • Collaborated with sales managers to evaluate needs and optimize operational plans.
  • Worked with vendors to make purchases and reconcile invoices.
  • Implemented troubleshooting, root cause analysis and issue resolution.
  • Scheduled meetings for senior management team and booked conference rooms.
  • Investigated and resolved strategic issues affecting production and lead times operations.
  • Monitored employee productivity and optimized procedures to reduce costs.
  • Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.

Event Marketing Specialist

Coral Reef Sailing Apparel
LEBANON, PA
06.2005 - 01.2010
  • Partnered with graphics team to prepare, design, implement and measure success of campaigns.
  • Increased business growth outcomes by effectively collaborating with sales, service and accounting departments.
  • Directed full-cycle marketing and advertising strategies.
  • Managed company and sponsor standards for all marketing collateral, printing and oversaw consistent application.
  • Used Adobe Illustrator to create and provide marketing materials and production timelines for clients.
  • Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data.
  • Increased efficiency and maximized savings by negotiating vendor contracts, resulting in lower costs and updated products.
  • Used market analysis and metric tools to increase key audience by 125%.

Marketing Assistant

Paulhus And Associates, Inc
LEBANON, United States
01.2003 - 06.2005
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Coordinated meetings between owners and clients to develop ideas, discuss progress and set goals.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Informed Owners and Managers on markets and regional sales needs to best meet customer needs and maximize revenue.

Education

Bachelor of Science - Graphic Design Communications

Philadelphia University
Philadelphia, PA
05.2002

Skills

  • Survey Design and Development
  • Content Writing
  • Web Analytics
  • Adobe Creative Suite
  • Microsoft Office
  • Social and New Media
  • Marketing Analytics
  • Market Positioning
  • Web Site Content

Certification

  • Social Media Certification - Boot Camp Digital -

January 2020


  • Google Analytics Certification

March 2021




Timeline

Marketing Coordinator

Harrington Hoists, Inc
11.2019 - Current

Operations Coordinator

Coral Reef Sailing Apparel
01.2010 - 09.2019

Event Marketing Specialist

Coral Reef Sailing Apparel
06.2005 - 01.2010

Marketing Assistant

Paulhus And Associates, Inc
01.2003 - 06.2005

Bachelor of Science - Graphic Design Communications

Philadelphia University

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Michele Gill