Michele Homer
Mesa,AZ
Summary
Marketing professional with a strong track record in driving successful campaigns and managing diverse projects. Adept at strategic planning and brand development with a focus on team collaboration and achieving results. Known for adaptability, reliability, and effective communication skills. Ready to contribute to a forward-thinking organization seeking impactful marketing solutions.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Senior Marketing Specialist
Sunstate Equipment
09.2023 - Current
- Managed and oversaw execution of integrated marketing campaigns, sometimes as much as 60 projects at one time, ensuring they were delivered on time, within budget, and met defined business goals.
- Working within an agile environment, coordinated teams, managed resources, and was a central point of contact for stakeholders.
- Defined project scope, objectives, timelines, deliverables, and created project plans.
- Managed task allocation within the marketing team.
- Facilitated communication and collaboration within the marketing team’s designers, copywriters, and stakeholders.
- Oversaw production of deliverables from initial bid requests to art submission and final shipment.
- Managed task allocation within the marketing team.
- Applied agile methodologies and facilitated agile ceremonies such as daily scrum meetings, sprint review, and sprint planning to foster continuous improvement within the marketing team.
Associate Project Manager
Joico Professional Haircare
02.2017 - 09.2023
- Enabled organization by analyzing, allocating, and routing overall literature, secondary packaging, and digital projects.
- Liaised among marketing department and vendors to achieve designated results.
- Served as liaison between IT department and software vendor for Creative Approval Manager and Virtual Ticket project management software.
- Provided content writing and editing in collaboration with copywriter.
- Empowered organization by delivering training to user on digital asset management aimed at facilitating cross-team collaboration and reducing possibility of costly miscommunications.
- Facilitated organization by assuring all projects in compliance with established schedules aimed at achieving operational excellence.
- Improved security and encryption by implementing and establishing digital asset management system.
- Ensured design team had all assets, including copy, templates, and integral assets for each marketing project.
Creative Project Manager/Art Director
Wideworld Sportswear
06.1990 - 02.2017
- Oversaw art department and principal designers to fulfill organizational requirement.
- Supported collegiate fashion line, collegiate seasonal events, and professional special projects by devising marketing plans and merchandise assortments to maximize return on investment and satisfy consumer demand.
- Led evaluation of sales data and marketing numbers to determine overall performance and modify marketing campaigns as needed.
- Provided assistance in planning and execution of corporate events to drive revenue.
- Administered external vendors and suppliers to reduce risk of supply chain disruption.
- Attracted more than 20 clients/companies on the west coast by managing and providing tailored approach to branding campaign of each customer.
- Increased brand visibility and awareness by developing catalogs, brochures, signage, and marketing collateral.
Education
Bachelor of Science - Business Administration, Communications & Marketing
Colorado Technical University
09.2016
Skills
- Project Management
- Agile Scrum Master
- Marketing Campaigns
- Teamwork and Collaboration
- Attention to detail
- Organizational Skills
- Campaign Management
- Asset Management
- Strategic Planning
- Graphic Design proficiency
- Expert in Microsoft Office
- Expert in Adobe Creative Cloud
Certification
Scrum Master Certification, 02/01/25
Timeline
Senior Marketing Specialist
Sunstate Equipment
09.2023 - Current
Associate Project Manager
Joico Professional Haircare
02.2017 - 09.2023
Creative Project Manager/Art Director
Wideworld Sportswear
06.1990 - 02.2017
Bachelor of Science - Business Administration, Communications & Marketing
Colorado Technical University
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