Michele Lynett
Seymour,CT
Summary
Versatile and self-motivated professional with experience across various industries: medical imaging/IT, industrial parts maintenance, printing, imaging, and restaurant management. Proven expertise in customer service, inside sales, marketing, account management, and CRM management. Strong track record of driving new business, exceeding customer expectations, and implementing process improvements. Adaptable and committed to continuous growth, with a broad skill set that enables effective contribution to various industries and roles.
Overview
30
30
years of professional experience
Work History
CRM Manager Dynamics
Sectra Inc
10.2021 - Current
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Developed customized reports for improved sales forecasting and accurate performance tracking.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Collaborated with the product development team to incorporate user feedback into product improvements, increasing overall user satisfaction.
- Trained sales team on CRM tools, boosting productivity and lead conversion rates.
- Optimized lead nurturing process by developing targeted content based on customer segmentation, driving higher engagement rates.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Marketing Manager
Sectra Inc.
10.2019 - 10.2021
- Developed and executed a company-wide lead generation program that significantly elevated brand visibility and drove traffic to our trade show booths and product demonstrations through targeted email and call campaigns
- Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
- Designed and managed processes to manage email deliverability and ensure high inbox placement and sender reputation
- Designed a Global CRM process for managing NPS surveys, enabling stakeholder identification and streamlining feedback collection and analysis.
- Developed global training workshops for Sales and Marketing teams.
- Supported the Vice President of Sales by crafting in-depth reports that informed key business strategies and effectively supported the management of the sales pipeline.
- Orchestrated and implemented Microsoft Teams/ SharePoint for communication and cross-functional collaboration to facilitate a smooth transition to remote work during the pandemic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Sales and Marketing Assistant /Lead Generation Specialist
Sectra Inc.
11.2013 - 10.2019
- Responsible for lead generation and qualifying new business prospects using established criteria.
- Managed global website inquiries for products and services and collaborated with international sales and marketing colleagues.
- Collaborated with sales teams to ensure accurate lead tracking and timely follow-ups.
- Aligned the sales and marketing process by working closely with the sales team, resulting in a more significant opportunity pipeline, and contributed to increasing the market share from 2.5 % to 5%.
- Established and rolled out a company-wide lead generation program within the Dynamics CRM platform.
- Worked with Dynamics System Manager to deploy a company-wide transition from Salesforce to Microsoft Dynamics, working closely with the global system administrator to develop workflows.
- Established business processes and best practices within the CRM system for the US Marketing and Sales departments.
- Planned and coordinated logistics and shipment of materials for trade shows and events.
- Developed and implemented a global process for Sales and Marketing teams in Dynamics to efficiently schedule and book customer demos, enhancing workflow and customer experience.
- Managed front desk operations for the most significant exhibition, RSNA, ensuring smooth customer interactions and seamless event logistics. Acted as a concierge, guiding customers to demo stations, answering inquiries, and scheduling additional demos on the exhibition floor.
On Site Service Coordinator
Advanced Technology Services, Inc.
06.2006 - 04.2012
- As the sole company representative, the role was strategically positioned at the customer (IBM) location, with a key responsibility for account management and overseeing the customers' repairable parts program.
- Scheduled repairs with ATS service centers, packaged, shipped, and tracked the customer's assets and the process flow between IBM and the ATS service centers.
- Developed relationships with key customer departments such as engineering, procurement, and support staff by closely monitoring projects, providing information, identifying needs, and resolving concerns.
- Historical tracking of parts and repairs charting and reporting data and metrics around cost savings
- Generated comprehensive reports and regularly met with stakeholders and management. These reports provided valuable insights into warranty cost savings and production statuses.
- Maintained accurate records of all service activities, facilitating smooth communication between clients and technicians.
Imaging Service Representative
Quad Graphics
03.1995 - 06.2006
- Delivered exceptional customer service and account management in a fast-paced environment with high-profile clients, including DC Comics, Hearst Corporation, Meredith Corporation, and Rodale Inc.
- Managed imaging production for prestigious publications like Mad Magazine, Family Circle, Every Day with Rachael Ray, and Men's Health, coordinating customer specification changes, schedules, estimates, and instructions to ensure on-time delivery of materials to the press.
- Successfully promoted add-on sales and services through inside sales efforts.
- Led project management efforts for large-scale customer orders, ensuring timely and efficient delivery while managing complex specifications, schedules, and resources.
- Served as the primary liaison between multiple clients, internal teams, and production departments, ensuring smooth communication and timely delivery of assets throughout the imaging process, from photography to print.
- Utilized proprietary scheduling and tracking software to track project components, ensuring deadlines were consistently met meticulously and all project stages stayed on track.
- Mentored and trained new Imaging Service Representatives, providing guidance on company operations, policies, and account management techniques to ensure they were well-prepared for success.
- ISO 9000 Implementation & Internal Auditor Contributed to a team responsible for implementing ISO 9001 standards, ensuring compliance with quality management system requirements. Served as a certified internal auditor, conducting audits to assess adherence to established quality standards. Played a key role in drafting and standardizing work processes, improving efficiency and ensuring consistent quality across operations.
Education
Associate of Applied Science - Marketing
SUNY Adirondack
Glens Falls, NY05-1983
Skills
- Strong focus on accuracy
- Strong problem-solving skills
- Sales strategy development
- Sales Process
- Strong relationship-building skills
- Lead generation and management
- Proficient in Dynamics CRM
- Target market identification
- Data integrity maintenance
- Customer relationship development
- Workflow enhancement
- Exceptional customer service
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
CRM Manager Dynamics
Sectra Inc
10.2021 - Current
Marketing Manager
Sectra Inc.
10.2019 - 10.2021
Sales and Marketing Assistant /Lead Generation Specialist
Sectra Inc.
11.2013 - 10.2019
On Site Service Coordinator
Advanced Technology Services, Inc.
06.2006 - 04.2012
Imaging Service Representative
Quad Graphics
03.1995 - 06.2006
Associate of Applied Science - Marketing
SUNY Adirondack
Accomplishments
- Successfully owned and operated an independent Mary Kay business for over twenty years, driving sales growth and managing client relationships to retain a loyal customer base.
- Recipient of the Sectra Senior Award, recognizing individuals who use their expertise to deliver exceptional value to customers and colleagues.
Sectra Seniors demonstrate a strong drive, utilize skills, and go above and beyond, sharing their knowledge to support the growth of peers and embodying the Sectra culture by inspiring and motivating others.
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