Michele McDonough

Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.

• Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
• Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in industry.
• Conducted competitor research and analysis to identify gaps in our strategy and capitalize on areas of opportunity for improvement.

• Developed editorial calendars to plan, schedule, and track all aspects of clients' online presence effectively.
• Managed freelance contributors, ensuring timely delivery of high-quality articles that adhered to brand guidelines.
• Utilized various tools such as Google Search Console, SEMrush, Ahrefs, and Moz Pro for data-driven decision-making in optimizing SEO efforts.
• Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.

• Managed a diverse team of over 100 writers, editors, and designers to produce high-quality content consistently.
• Edited long and short-form content, specializing in tech-related content.
• Implemented analytical tools to track content performance, enabling data-driven decision-making in future projects.
• Handled final proofreading, copy editing, and revision functions for deliverables.