Michele Miller

Results-driven professional with over 15 years of experience leading sales operations, project management, and direct-to-consumer strategy across diverse industries including retail, construction, and hospitality. Adept at using data analysis to uncover insights, optimize performance, and drive revenue growth. Known for building strong client relationships, streamlining complex workflows, and delivering scalable solutions that enhance customer satisfaction and operational efficiency. Proven ability to lead cross-functional teams, manage end-to-end projects, and align strategic vision with measurable business outcomes. Recognized for a hands-on leadership style, entrepreneurial mindset, and commitment to excellence in every phase of execution.

• WSET Level 2 Award in Wines
• ABC Responsible Beverage Service Certified - CA
• ServSafe Certified

Sales & Revenue Growth

• Increased recurring revenue by 22% through segmented email marketing and club tier restructuring.
• Boosted customer reorder rate by 18% by implementing targeted text/email outreach flows.
• Reduced failed transaction rate by 40% via proactive billing update campaigns and CRM cleanup.
• Raised average order value by 15% by introducing bundled promotions and upsell scripts for staff.

Operational Efficiency

• Cut shipping costs by 30% by transitioning to hybrid in-house and third-party fulfillment model.
• Streamlined inventory tracking by creating a dynamic dashboard in Google Sheets, reducing reorder errors.
• Migrated CRM system from WineDirect to Commerce7 with zero disruption, improving backend usability and customer UX.

Project Leadership & Execution

• Oversaw 50+ commercial flooring projects across healthcare and education sectors, meeting deadlines and budgets.
• Managed all phases of multi-vendor event planning—from concept to execution—for high-profile clients.
• Launched and operated a profitable retail/event business, handling purchasing, merchandising, and financials.

Customer Experience & Retention

• Achieved a 90%+ wine club member retention rate by creating loyalty-driven communication and service protocols.
• Introduced a ticketing system for customer service follow-up, reducing response time by 50%.
• Designed seasonal merchandising and display strategies that consistently exceeded monthly sales goals.

Compliance & Accuracy

• Implemented SOPs for shipping compliance across 48 states using Sovos ShipCompliant, reducing errors by 70%.
• Conducted monthly audits on DTC transactions and tax reports, ensuring 100% regulatory compliance.