Michele Jackson
Hillsborough,CA
Summary
Marketing professional with 25+ years experience in customer advocacy, high impact storytelling, campaign development and sales alignment to drive results from awareness to influenced revenue. Proven track record developing high performing teams and a positive culture while leading strategic initiatives that support corporate growth goals.
Overview
27
27
years of professional experience
Work History
Director, Customer Marketing & Advocacy
Pure Storage
Santa Clara, CA
01.2020 - Current
- Launched a world-class advocacy and storytelling hub delivering hundreds of advocates, unique content, and engagements to support aggressive organizational growth goals
- Drove key initiatives from marquee programs to technical communities providing advocates with opportunities mapped to their unique interests
- Retooled advocacy approach to focus on customer voice, business outcomes, and multi-dimensional amplification strategies with a result of infusing customer storytelling across the business
- Drove expansion of marketing and sales advocates from 4% to 18.3% of the customer base
- Launched Marquee program highlighting global brands in strategic content backed by integrated marketing campaigns
- Led advocacy programming for annual user conference, global roadshows and Tier 1 events. Included keynotes, breakouts, PR/AR programming, video, awards and reviews
- Developed Customer Breakthrough Awards program honoring enterprises including Ford, ServiceNow, CDC, Roblox, Rivian, Barclays in video, written content and PR
- Effectively managed budgets and global agencies to deliver content and quantifiable results while balancing corporate goals with local market needs
- Led cross-functional initiatives infusing customer storytelling within executive programs, thought leadership, PR/AR, sponsored content, brand & integrated marketing campaigns
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
Director, Customer Advocacy
Zuora
San Francisco, CA
08.2018 - 12.2019
- Established global advocacy program spanning CXO to technical personas; leveraged cross organizational initiatives including CABs and sponsorships to engage top tier logos
- Led customer thought leadership initiatives across Subscribed Magazine, Subscribed Institute, and CEO platform including book, blogs, media, video, speaking opportunities
- Managed video team to deliver assets for web, events and sales engagement
Owner
Indi Consulting
Lincoln, NE
08.2015 - 08.2019
- Established marketing consultancy focused on initiatives for hi-tech, healthcare and non-profit organizations including messaging, content, communications and sales enablement
Director, Epic Story Program
NetApp
Sunnyvale, USA
07.2010 - 08.2015
- Launched a brand-building customer storytelling program targeted at strategic audiences
- Managed global team to develop content, advertising concepts and communications globally
- Nurtured C-level executive relationships to drive timely and successful project outcomes
- Engaged sales and aligned field enablement tools to help accelerate the sales cycle
Customer Reference Program
NetApp
Sunnyvale, USA
01.2007 - 07.2010
Worldwide Customer Reference Program
Sun Microsystems
Menlo Park, USA
01.2004 - 01.2007
Global Customer Reference Program
Oracle Corporation
Redwood Shores, USA
01.2001 - 01.2004
Partner Marketing
webMethods Inc.
San Francisco, USA
01.1998 - 01.2001
Education
MBA - Marketing and Media Management
University of Georgia
Athens, GA01.1998
Bachelor of Science - Business Management
Humboldt State University
Arcata, CA01.1994
Skills
- Customer Storytelling
- Program Strategy
- Executive Engagement
- Content Development
- Video Production
- Thought Leadership
- Strategic Planning
- People Management
Awards & Associations
- Stevie Award winner: NetApp Epic Story Program, 2011
- National Charity League, 2022 to present
- Lincoln Arts Council: Board of Directors, Consultant and Volunteer, 2016 to 2020
- Customer Reference Forum Member, 2016 to present
- Customer Marketing Alliance Member, 2022 to present
Timeline
Director, Customer Marketing & Advocacy
Pure Storage
01.2020 - Current
Director, Customer Advocacy
Zuora
08.2018 - 12.2019
Owner
Indi Consulting
08.2015 - 08.2019
Director, Epic Story Program
NetApp
07.2010 - 08.2015
Customer Reference Program
NetApp
01.2007 - 07.2010
Worldwide Customer Reference Program
Sun Microsystems
01.2004 - 01.2007
Global Customer Reference Program
Oracle Corporation
01.2001 - 01.2004
Partner Marketing
webMethods Inc.
01.1998 - 01.2001
MBA - Marketing and Media Management
University of Georgia
Bachelor of Science - Business Management
Humboldt State University
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