Experienced sales professional with a 10+ year track record of success in go-to-market planning, strategic partnerships, and brand building. Excels in leading impactful presentations and utilizing cutting-edge technology to drive sales strategies. Passionate about elevating brands to iconic status and achieving market growth.
Reported to the VP of Sales on strategic initiatives for brand growth in the Northeast among independent grocers, foodservice, and convenience store channels. Developed and implemented successful sales strategies with independent partners, leveraging product promotions and targeted in-store marketing to maximize KPIs. Enhanced an exclusive operator program for top-tier independent operators nationwide, fostering strong partnerships with elite perks. Led a national product relaunch campaign, achieving 66% growth in KPIs through improved training and marketing strategies. As Account Manager for a regional grocery retailer, drove a 10% sales increase, elevating the retailer into the top 10. Collaborated with the Distribution Network to optimize practices and enhance sales, while coordinating with the Business Insights team to gather insights and create reports for strategic initiatives and brand accountability.
Supervised teams in perishable category buying, ordering, billing, and merchandising, coaching over 50 staff members to enhance gross profit, reduce shrink, and boost sales. Managed retail operations with a focus on optimizing performance through P&L analysis. Successfully launched innovative 22,000 sq. ft. flagship stores in New York City. As a district trainer, developed and delivered training programs for associates and management teams. Contributed to the award-winning team that received the NACDS Award in 2011. Led inventory management efforts, reducing perishable inventory levels by over 50% and creating comprehensive store guidelines.
Developed innovative strategies for a high-end fashion designer, supporting the Senior Director of Sales. Played a key role in producing sales books, tracking assortment movements, and conducting cost analysis. Optimized pricing for new items and acted as the primary liaison for international procurement, ensuring fast delivery of purchase orders. Collaborated on exclusive jewelry collections and launched a successful partnership with a national retail company. Oversaw merchandise selection, inventory management, and analyzed sales data to identify opportunities for improvement.