Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Michele Pellettieri-Ecker

Milwaukee,WI

Summary

Experienced in channel and field marketing with a deep understanding of marketing strategies and partner ecosystems. Known for creating collaborative team environments and implementing impactful marketing initiatives. Excel at strategic planning and relationship building. Adaptable, dependable, and skilled at fostering connections, committed to driving success in the marketing industry.

Overview

25
25
years of professional experience

Work History

Regional Marketing Manager

Cato Networks
04.2024 - 06.2025
  • Increased channel partner satisfaction by developing and executing tailored marketing strategies.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Boosted partner retention rates by consistently delivering outstanding support and service through regular account reviews and performance evaluations.
  • Devised creative co-marketing campaigns in partnership with strategic allies, fostering mutually beneficial growth opportunities.
  • Bolstered overall company revenue via diligent monitoring of partner performance metrics; identifying areas for improvement and providing actionable insights.
  • Optimized marketing budgets through careful analysis of campaign performance data and return on investment calculations.
  • Fostered a culture of continuous improvement by implementing best practices across all aspects of channel marketing management processes.
  • Organized impactful events for both existing partners as well as prospecting new ones, raising brand profile within relevant industries.
  • Fostered 227% growth in ACV revenue and $100M+ in Net New sales through development and implementation of innovative promotional and sales strategies.

Channel Marketing Manager

Forcepoint
02.2020 - 04.2024
  • Responsible for the growth of National Resellers (CDW, SHI, Optiv, WWT, Trace3, Insight, GuidePoint), regional VARs and Distribution (TD SYNNEX, Ingram Micro) partners.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Collaborated closely with sales teams to ensure consistent messaging and alignment of marketing initiatives.
  • Enabled smoother internal collaboration between departments by streamlining workflows related to partner communications.
  • Ensured successful product and feature adoption among channel partners through customized training sessions, webinars, and hands-on workshops.
  • Devised creative co-marketing campaigns in partnership with strategic allies, fostering mutually beneficial growth opportunities.
  • 2020 and 2021 Forcepoint Individual Award of Excellence.

Channel Marketing Manager

Dell Technologies
09.2011 - 02.2020
  • Marketing plan and execution for National Partners including Insight, Zones, Connection, Softchoice, and SHI.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Brand Manager

CDW
01.2008 - 09.2011
  • Developed marketing strategy to increase new net sales, manage sales certifications, enable customers.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Researched market trends to identify customer needs and preferences for strategic planning.

Product Specialist

CDW
01.2000 - 01.2008
  • Implemented partner marketing plans, lead product launch sessions, and developed sales enablement series, focused on security
  • Continually expanded knowledge of networking, server, storage and security product lines.

Education

Bachelor of Arts -

Dominican University
River Forest, IL

Skills

  • Collaborative partnership building
  • Campaign implementation
  • Data-informed decision making
  • Successful product launches
  • Targeted email marketing
  • Brand recognition strategies
  • Experience with Salesforce
  • Effective problem resolution
  • Proficient in handling multiple tasks
  • Effective organizational skills

Timeline

Regional Marketing Manager

Cato Networks
04.2024 - 06.2025

Channel Marketing Manager

Forcepoint
02.2020 - 04.2024

Channel Marketing Manager

Dell Technologies
09.2011 - 02.2020

Brand Manager

CDW
01.2008 - 09.2011

Product Specialist

CDW
01.2000 - 01.2008

Bachelor of Arts -

Dominican University

Similar Profiles

CREATE PROFILE