Summary
Overview
Work History
Education
Skills
Timeline
Generic

Michele Ricca

Ridley Park,PA

Summary

Proven Executive, Marketer, Digital Ad Sales expert with over 15 years of business development & sales experience, internet marketing, and product development experience.
Specialties: Business Development, Advertising, Omni-Channel Marketing, Product Development, Product Marketing, Direct Response Marketing, Performance Marketing, Social Media Marketing, Brand Marketing, Programmatic Marketing, Connect TV & Trade Desk Marketing, Lead Generation, , Search Engine Marketing, Search Engine Optimization, Digital Marketing

Overview

32
32
years of professional experience

Work History

Senior Account Specialist

Gannett/USA Today
Pittsford, NY
05.2016 - Current
  • Served as subject matter expert for issues associated with Social Media, Search Engine Optimization, Search Engine Marketing, Banner Advertising, and Email Marketing.
  • Analyze, review, and report on effectiveness of campaigns in effort to maximize results.
  • Regularly exhibit thought leadership on latest industry trends. Knowledge of Google Data and trends.
  • Set direction for PPC campaigns and identify optimization opportunities.
  • Ability to present reporting and analysis of campaign performance to clients.
  • Lead research and creative brainstorming for marketing campaigns on behalf of clients and prospects.
  • Increased sales by 20% year over year
  • Manage campaign creations and execution of new concepts, community-building efforts, promotions, tracking, optimization
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
  • Proposed additional service options to clients to capitalize on upsell opportunities.
  • Presented professional image consistent with company's brand values.
  • Experience working within and or selling into digital ecosystem
  • Experienced with multi-touch attribution, data management platforms, segmentation, targeting,
  • Possessing knowledge of programmatic buying, and understand data partnerships with main Internet players

Account Executive

Digital First Media
Primos, PA
05.2013 - 05.2016
  • Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Used targeted questioning strategies to discover insight on prospect needs and requirements.
  • Marketed and sold solutions and services to stakeholders across multiple levels of organization.
  • Recorded and maintained sales prospect and sales data within customer relationship management system.
  • Maintained company KPI's month over month increasing revenue by 10% year over year
  • Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints
  • Qualified leads, built relationships and executed sales strategies to drive new business
  • Executed successful sales strategies to convert leads into customers
  • Prepared forecasts to gain understanding of measures needed to grow business
  • Built and strengthened relationships with new and existing accounts to drive revenue growth

Account Representative Specialist

Trans United Financial Services
Crum Lynne, PA
03.1987 - 08.2009
    • Achieved or exceeded company-defined sales quotas
    • Consistently achieved over 1oo% of plan year over year
    • Oversaw account services for key regional clients.
    • Convey company's value proposition and deliver on activity targets and retention goals.
    • Assist with client demonstrations and provide training, and on-site visits to improve workflow adoption and customer satisfaction.
    • Drive engagement of content through channels that align with customers' workflows.
    • Work collaboratively with account coverage team and play critical role in contract renewal process and client retention strategy by growing relationships which cover defined territory and base of business.
    • Provide forecast and pipeline information to management.
    • Uncover new opportunities and mitigate risks by coordinating with appropriate internal teams.
    • Proposed available products and solutions to meet diverse requirements.
    • Exceptional written and verbal skills with meticulous attention to detail
    • Self-motivated, organized and deadline-driven with ability manage and support multiple projects simultaneously, entrepreneurial in nature and comfortable in ambiguous situations
    • Ability to participate in and influence cross-functional teams across multiple office locations
    • Communicated updates regarding business proposals, contracts and current projects.

Education

Bachelor of Science - Business Administration And Management

Kutztown University of Pennsylvania
Kutztown, PA
05.

Skills

  • Relationship building and management
  • Business development and planning
  • Sales quota achievement
  • Advertising strategies
  • Territory growth
  • Sales and marketing

Timeline

Senior Account Specialist

Gannett/USA Today
05.2016 - Current

Account Executive

Digital First Media
05.2013 - 05.2016

Account Representative Specialist

Trans United Financial Services
03.1987 - 08.2009

Bachelor of Science - Business Administration And Management

Kutztown University of Pennsylvania

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Michele Ricca