Michele R. Schraff
Avon,Ohio
Summary
A certified Project Management Professional (PMP) with extensive experience leading client-focused software development initiatives across the financial, retail, and consulting industries. A results-driven servant leader and trusted advisor known for fostering collaboration, optimizing resources, and delivering high-value outcomes that align with strategic business goals.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Director, Project Management, Solution Delivery
RRD Marketing Solutions
01.2016 - 09.2025
- Established a PMO to standardize RRDMS project management goals and best practices, workflow process and documentation and mentor PM's regarding project management challenges and learning opportunities.
- Orchestrated a Scrumban methodology workflow process rollout using Kantata software.
- Managed Wolverine Worldwide and Monroe Tire Warehouse implementations; Multiple client Email Service Provider.
- Managed migration of CertaPro and MAC PRO (Estee Lauder) .Net / Angular applications to the secure RRD PCI compliant server environment.
- Operated as a liaison with IT Infrastructure and other cross-functional teams to improve operational support.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Board Member / Greenhouse Manager
We Care We Share Ministries (WCWS)
01.2020 - Current
- Duties include strategic planning, grant writing / fundraising, volunteer coordination community outreach, greenhouse and community garden renovation and management to support the WCWS food bank, mentoring residents in "My House" program.
Sr. Technical Project Manager / Director, Marketing Technologies
RRD Marketing Solutions
01.2011 - 12.2015
- Primary responsibilities included management of projects for new and existing clients; business analysis including requirements documentation, test plan development and test execution, data analysis and troubleshooting; Technical environment setups; assisting with RFP responses and SOW creation; general client support.
- Created the Discovery documentation to be used for onsite discovery sessions for new marketing warehouse client projects.
- Managed a variety of large implementation projects including World Market and Sundance Catalog marketing warehouse implementations, Sherwin Williams Lead Management system, Adobe Campaign and PNC ATOM (Automated Triggered Opportunity Marketing) System implementations.
Technical Project Manager, Application Development
RRD Marketing Solutions
01.2009 - 12.2010
- Primary responsibilities included management of projects for new and existing clients; business analysis including requirements documentation, test plan development and test execution, data analysis and troubleshooting; FTP setups; assisting with RFP responses and SOW creation; general client support.
- Managed a staff of 5 National City personnel through the National City Bank to PNC Wave Management process onsite at PNC offices.
- Created a Wave Management in a Box document for use in future mergers.
- Managed the implementation of the Old National Bank Lead Management System; created ONB Lead Management user manual and participated in end use training; Introduced a standard mapping document; technical design document and test plan for ATOM implementations; created an ATOM overview document.
VP, Sr. Systems Consultant - Regulatory and Compliance Systems
KeyCorp
01.2007 - 12.2008
- Directed the Cognos Reporting requirements, development, and implementation efforts for several multi-million-dollar mission critical projects in the Regulatory and Compliance Systems Division.
- Managed a team of local and offshore Cognos developers.
- Designed Oracle tables for the reporting data mart.
- Controlled all aspects of testing and defect resolution through HP Quality Center.
- Greatly increased clients' ability to track, manage and report on fraudulent activity and comply with OCC regulations by designing and implementing over 50 reports for the new Financial Alerts and Cases Tracking and Risk Based Due Diligence Workflow Systems.
- Quickly implemented a highly functional, interactive risk report as a stop gap measure to meet compliance needs when existing reporting mechanism failed.
- Volunteered to develop and deliver a comprehensive ad hoc reporting training program over a weekend to meet client needs.
VP, Release and Quality Manager – Client Experience Desktop (CEP) Product Team
KeyCorp
01.2006 - 12.2007
- Coordinated planning, testing and implementation efforts for the rollout of quarterly Siebel CRM Client Experience Desktop releases to over 200 users.
- Led a team of automated test professionals to strategically plan and execute automated and manual HP QTP, QC regression tests for each release.
- Established business workflow procedures and standards for the full lifecycle of a desktop release and all associated artifacts to improve the quarterly software release process.
- Made significant improvements in the quality of the releases through test strategy development, early defect detection, and tracking.
VP, Project Management – Opportunities Team, CEP Release 2 Program
KeyCorp
01.2005 - 12.2006
- Managed the Opportunities Project which involved customization and rollout of the Siebel Client Experience (Sales) Desktop and included integration with Marketing's Automated Opportunity Marketing System.
- Delivered high quality sales leads to relationship managers through the successful integration of the Automated Opportunity Marketing System with the Siebel Sales Desktop.
- Developed and delivered executive presentations describing the capabilities and mechanics of the overall opportunity management process.
VP, Marketing and Data Mart Development
KeyCorp
01.2000 - 12.2005
- Primary responsibilities included management of new development, continuous improvement and support of all new and existing data marts owned by the Information Data Mining division.
- Responsibilities included project management, vendor selection, application and database design, test planning and implementation.
- Delivered leading edge campaign management capabilities to the Marketing department by successfully implementing Unica's Affinium Campaign Management System and a Marketing Oracle Data Mart.
- Increased revenue contribution, customer retention and acquisition through the successful implementation of the Marketing Strategy Engine, Enterprise Prospect DB, and a variety of Marketing Models.
- Managed the Marketing campaign development continuous improvement process and a team of 6 campaign developers.
Sr. Project Manager
KeyCorp
01.1998 - 12.2000
- Led the design, development and implementation of the nationally recognized Automated Opportunity Marketing and Conversion Reporting Systems enabling Marketing to leverage enterprise data to deliver high quality sales leads through a variety of channels and to effectively measure conversion rates.
- Implemented numerous segmentation models and event triggers.
- Established and led Marketing process improvement meetings.
Sr. Systems Analyst
KeyCorp
01.1996 - 12.1997
- Led Implementation of the Household Data Mart in DB2; Led vendor evaluation and negotiations for the Valex campaign management tool from Exchange Applications; Designed, developed, and implemented a multi-million-dollar Direct Marketing Mgt. System in DB2 environment.
Programmer to Unit Manager
Nationwide Insurance Corp.
01.1986 - 12.1995
- Responsible for design, development, and implementation of a multi-million-dollar Reserve Analysis system; Programmed applications in VB and C; Assumed role as Unix System Administrator; managed a team of developers; managed the vendor relationship with Sun Microsystems; established client liaison role for process improvement; established and led a Lotus user group.
Education
Bachelor of Business Administration - Computer Systems in Business, Marketing, Psychology
Ohio University
Athens, Ohio05.2023
Skills
- Agile, Waterfall and Hybrid Project Management Methodologies
- Business Analysis / Workflow Process Optimization
- Strengths Finder Strengths: Strategic, Connectedness, Relator, Developer, Maximizer,
- Servant Leadership, Team Building and Employee Development
- Mavenlink / Kantata, MS Project, Smartsheets, Jira, Azure Dev Ops
- SQLServer, Visio, MS Office Suite
Certification
- Project Management Professional Certification, 2007
- Charter Property Casualty Underwriter Certification, 2005
Timeline
Board Member / Greenhouse Manager
We Care We Share Ministries (WCWS)
01.2020 - Current
Director, Project Management, Solution Delivery
RRD Marketing Solutions
01.2016 - 09.2025
Sr. Technical Project Manager / Director, Marketing Technologies
RRD Marketing Solutions
01.2011 - 12.2015
Technical Project Manager, Application Development
RRD Marketing Solutions
01.2009 - 12.2010
VP, Sr. Systems Consultant - Regulatory and Compliance Systems
KeyCorp
01.2007 - 12.2008
VP, Release and Quality Manager – Client Experience Desktop (CEP) Product Team
KeyCorp
01.2006 - 12.2007
VP, Project Management – Opportunities Team, CEP Release 2 Program
KeyCorp
01.2005 - 12.2006
VP, Marketing and Data Mart Development
KeyCorp
01.2000 - 12.2005
Sr. Project Manager
KeyCorp
01.1998 - 12.2000
Sr. Systems Analyst
KeyCorp
01.1996 - 12.1997
Programmer to Unit Manager
Nationwide Insurance Corp.
01.1986 - 12.1995
Bachelor of Business Administration - Computer Systems in Business, Marketing, Psychology
Ohio University