Michele Sok
Torrington,CT
Summary
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director, Account Operations
Rescue | The Behavior Change Agency
03.2023 - Current
- Company Overview: Rescue Agency where she oversees behavior change marketing and communications campaigns across emerging health topics such as high-risk drinking, substance misuse prevention and treatment promotion, opioid education, and illicit stimulant prevention
- Website: [not provided]
- Leading revenue operations at an agency level and providing an informed recommendation on business strategy and growth;
- Oversight of management and development of new and ongoing processes by identifying opportunities to automate or streamline workflow;
- Advising best practices in budget management to ensure consistency and accuracy across accounts that ladder up to informed business strategy and company growth;
- Identify and develop training programs to ensure teams are equipped to manage client accounts and empowered to drive behavior change campaigns with our partners;
- Collaborate with agency leadership to reinforce consistent use of agency systems across all business verticals
- Rescue Agency where she oversees behavior change marketing and communications campaigns across emerging health topics such as high-risk drinking, substance misuse prevention and treatment promotion, opioid education, and illicit stimulant prevention
- Website: [not provided]
Account Director
Rescue | The Behavior Change Agency
11.2016 - 03.2023
- Company Overview: Rescue Agency where she oversees behavior change marketing and communications campaigns across emerging health topics such as high-risk drinking, substance misuse prevention and treatment promotion, opioid education, and illicit stimulant prevention
- Website: [not provided]
- Responsible for growing agency revenue, continually assessing client needs, and identifying opportunities for new and/or organic business growth;
- Ensure that Agency resources are deployed with continued maximum effectiveness in the interest of the business vertical and assigned contracts;
- Act as the agency lead on cross-agency marketing programs by participating in multi-agency work sessions, contributing to the overall planning process, defining strategies and tactics within programs/campaigns, and creating campaign plans
- Rescue Agency where she oversees behavior change marketing and communications campaigns across emerging health topics such as high-risk drinking, substance misuse prevention and treatment promotion, opioid education, and illicit stimulant prevention
- Website: [not provided]
Associate Director
YouGov, Inc.
06.2012 - 10.2016
- Company Overview: YouGov, Inc., a Market Research company that provides informed critical business recommendations and implications in marketing and strategic action for our clients and stakeholders
- Website: [not provided]
- Developed and oversaw custom research studies for key client organizations within YouGov, Inc.;
- Provided recommendations and implications from the research to help inform our clients’ decisions for their products or intellectual property through day-to-day contact and communication with client teams
- YouGov, Inc., a Market Research company that provides informed critical business recommendations and implications in marketing and strategic action for our clients and stakeholders
- Website: [not provided]
Education
Master of Arts - Survey Research
University of Connecticut
West Hartford05-2012
Master of Arts - Public Administration
University of Connecticut
West Hartford05-2012
Bachelor of Arts - International Relations
Texas State University
San Marcos12-2009
Skills
- Strategic growth and business development;
- Thought leadership in change management and change leadership;
- Public and non-profit management;
- Donor stewardship and fund development;
- Grant writing;
- Optimization of systems and tech stacks;
- Program development and evaluation;
- Financial acumen
- Oversight and leadership of business and program teams spanning different expertise areas
Accomplishments
- Established a Weekend Food Backpack program for the Torrington Public Schools that has been in place for 5 academic years.
- Led the design and development of 3-5 year strategic plans for local, non-profit and state level organizations, including the Tolland Public Schools (CT), the Maryland Department of Health OPER Division, and The Junior League of Hartford.
- Served as President for The Junior League of Hartford, a regional chapter of the Association of Junior Leagues International in which I oversaw the strategic and operational growth of a 100+ year old organization made up of over 330 women.
Certification
- Mini Certificate in Business Administration, Miami University, Ohio (Virtual Learning Course)
- Certificate in Public and Non-Profit Management, University of Connecticut, West Hartford, CT
Timeline
Director, Account Operations
Rescue | The Behavior Change Agency
03.2023 - Current
Account Director
Rescue | The Behavior Change Agency
11.2016 - 03.2023
Associate Director
YouGov, Inc.
06.2012 - 10.2016
- Mini Certificate in Business Administration, Miami University, Ohio (Virtual Learning Course)
- Certificate in Public and Non-Profit Management, University of Connecticut, West Hartford, CT
Master of Arts - Survey Research
University of Connecticut
Master of Arts - Public Administration
University of Connecticut
Bachelor of Arts - International Relations
Texas State University
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