Hi, I’m
Michele Stokes
Indian Lake Estates,FL
Summary
Goal-oriented manager with distinguished experience in the salon industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
16
years of professional experience
Work History
Billion Dollar Beauty
National Sales Manager
02.2022 - Current
Job overview
- Position created to scale current individual Salon Professional accounts to large National Distribution focus
- Build strong relationships with internal and external partners to deliver revenue goals for both individual customers and distribution partners
- Create and execute go market strategies with Key Distributor including promotions, events, product launches both sell in and sell through, quarterly DSC sales meetings and leadership presentations
- Focus on three executive initiatives- lost shoppers, new/opportunity shoppers, annual company sale for key distributor
- Vertical and horizontal growth with key focus on new door distribution
Madison Reed
Video Specialist- Color Crew
01.2021 - Current
Job overview
- Work with a keen understanding of marketing operations and campaign efforts to meet and exceed sales goals
- Maintain meticulous logs and records of activities
- Work well with diverse populations across the U.S
- Function with a high level of technical competency
- Work to achieve high customer satisfaction rates by providing best in class consultations
- Provide excellent customer service and achieved a high rate of client satisfaction and retention.
Estee Lauder Companies Aveda
Salon Development Partner
08.2019 - 01.2021
Job overview
- Responsible for the delivery of sales and revenue targets within multiple salons in the Atlanta and
- North East Georgia territory
- Account management, new product launch sell in and sell through, salon team product engagement, coaching and maintaining strategic partnerships
- Driving new client acquisition, engagement with salon staff, conversion
- Partner for top Aveda Premier account in U.S.
Salon Service Group
Regional Director
01.2015 - 01.2019
Job overview
- 5 state territory with 10 direct reports, strong emphasis on consulting with top tier customer to grow year over year results 1.5MM Regional revenue 2018
- Planned and directed the actual distribution of product and service to the customer
- Coordinated sales distribution by establishing territories, goals and sales training programs for consultants
- Analyzed sales statistics gathered by staff to determine sales potential and inventory requirements
- Lead business reviews with Senior Leadership and Key Accounts
- Partner with vendor education teams creating area specific trainings, virtual seminars, shows
Procter & Gamble Wella
Regional Director
01.2008 - 01.2015
Job overview
- Managed sales growth with a team of 45 District Sales Consultants to meet manufacturer and distributor goals
- Identified and pursued new business leads to expand customer base
- Held quarterly business reviews with top tier customers to identify new strategies for year over year growth
- Partnered with education team to deliver regional large scale hair shows
Education
Vidal Sassoon London England
from Cosmetology
Pivot Point InternationalChicago, IL
from Cosmetology
Skills
- Effective Time Management
- Critical Thinking and Problem Solving
- Leadership and Teamwork
- Strong Industry Knowledge
- Business Development
- Strategies
- Sales Management
- Negotiation Skils
- Cosmetology License
Timeline
National Sales Manager
Billion Dollar Beauty
02.2022 - Current
Video Specialist- Color Crew
Madison Reed
01.2021 - Current
Salon Development Partner
Estee Lauder Companies Aveda
08.2019 - 01.2021
Regional Director
Salon Service Group
01.2015 - 01.2019
Regional Director
Procter & Gamble Wella
01.2008 - 01.2015
Vidal Sassoon
from Cosmetology
Pivot Point International
from Cosmetology
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