Michele H. Lynch
Seminole,FL
Summary
A dynamic, results oriented Sales & Marketing professional with excellent communication skills and proven track record seeking challenging position with a progressive organization in the senior retirement/healthcare industry.
Overview
20
20
years of professional experience
Work History
Director of Sales & Marketing
Oak Manor Senior Living
Largo, FL
01.2020 - Current
- Improved profitability and developed pipeline leveraging multiple marketing channels and sales strategies.
- Increased census from 60% occupancy to 95% occupancy within 1 year
- Averaged 11-15 sales per month to build census
- Increased investment revenue by skillfully upselling and closing customer sales by driving product benefits around client needs.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Approached customers with consultative mentality to uncover and meet specific requirements.
- Established 6 month sales objectives by creating effective sales plans and quotas.
- Identified and solved complex strategy problems that impacted sales management and business direction.
- Managed and motivated sales team to increase revenue
Director of Sales and Marketing
Brentwood @ St Petersburg
St. Petersburg, FL
10.2018 - 01.2020
- Direct and manage all aspects of sales and marketing department
- Increased census from 96 residents to 151 residents in 10 months
- Work closely with operations to improve reputation, ensure back door closed and remove sales obstacles.
Sales & Leasing Coordinator
Grand Villa of St. Petersburg
Saint Petersburg, FL
03.2017 - 10.2018
- Achieved 95%-100% Occupancy Goals within first 8 months
- Personal performance averaged 8-10 deposits per month which netted over 20,000 in application fees
- Review and oversee weekly marketing reports/Weekly occupancy/Census goals
- Responsible for completing 70 telemarketing calls, 10 sales appointments and 2 deposits per week
- Help and assist in responsibilities for outside marketing plan
- Plan, implement and host monthly referral and prospect events
- Achieve and maintain excellent Physician referrals and relations with surrounding hospitals and rehabilitation centers
Sales and Leasing Coordinator
Grand Villa of Dunedin
Dunedin, FL
02.2016 - 03.2017
- Increased occupancy to %100 within one year
- Created wait list for both assisted living and memory care neighborhoods
- Averaged 8-12 deposits/move ins per month
- Mastered Traci Bild Sales Training Process
Move in Coordinator
Grand Villa of Largo
Largo, FL
11.2015 - 02.2016
- Responsible for all resident move ins, transfers, and move outs
- Assisted with telemarketing calls, tours and marketing events
- Created Ambassador Program/ Hospitality Committee
Community Life Director
The Fountains At Boca Ciega Bay
Saint Petersburg, FL
03.2012 - 05.2015
- Managed Community life department for 420 unit retirement community including planning and coordinating opportunities for residents in Independent, Assisted and Memory care to promote level of health, well being, engagement and growth for residents
- Lead Team of 4 full time employees
- Hosted large outside community marketing events with Hospice & Alzheimer's Association
- Management of Departmental budget and inventory
- Strong relationships and communication with Residents, families and staff
Director of Recreation & Events
Aston Gardens at Sun City Center
Sun City Center, FL
05.2008 - 03.2012
- Planned, scheduled & conducted lifestyle programs for 140 Independent & Assisted residents
- Responsible for community volunteer program
- Monthly Newsletter & Calendar of events
Marketing Director
Annapolitan Assisted Living
Annapolis, MD
01.2000 - 06.2001
- Internal and community marketing strategies
- Skilled nursing & business outreach programs
- Conducted intake conferences, facility tours, and follow up
- Telemarketing Calls and weekly sales/census reports
Substitute Teacher
Anne Arundel County Schools
Annapolis , MD
01.1999 - 01.2000
Activity Director
Annapolis Nursing and Rehabilitation
Annapolis, MD
01.1994 - 01.1996
Activity Assistant
Manor Care Health Services-Largo
Kettering, MD
01.1992 - 01.1994
Education
Bachelor of Science - Bachelor of Science with concentration in Senior Healthcare
Marymount University
1991
Skills
- Proven Sales leader for multiple Grand Villa Senior Living Properties
- Team Player with outstanding communication skills, problem solving and leadership skills
- Excellent resident, family and referral relationship building skills
- Highly organized and proficient in planning, implementing and overseeing community/marketing events
- Networking Events
- Customer Service
- Customer Complaint Resolution
Affiliations
Traci Bild Sales Training 2016
Achieved 100% on Watermark Standards of Excellence Review in 2014
Watermark Director of the Year 2013
Watermark Rookie of the Year 2012
Dean's List 1987-1991
Timeline
Director of Sales & Marketing
Oak Manor Senior Living
01.2020 - Current
Director of Sales and Marketing
Brentwood @ St Petersburg
10.2018 - 01.2020
Sales & Leasing Coordinator
Grand Villa of St. Petersburg
03.2017 - 10.2018
Sales and Leasing Coordinator
Grand Villa of Dunedin
02.2016 - 03.2017
Move in Coordinator
Grand Villa of Largo
11.2015 - 02.2016
Community Life Director
The Fountains At Boca Ciega Bay
03.2012 - 05.2015
Director of Recreation & Events
Aston Gardens at Sun City Center
05.2008 - 03.2012
Marketing Director
Annapolitan Assisted Living
01.2000 - 06.2001
Substitute Teacher
Anne Arundel County Schools
01.1999 - 01.2000
Activity Director
Annapolis Nursing and Rehabilitation
01.1994 - 01.1996
Activity Assistant
Manor Care Health Services-Largo
01.1992 - 01.1994
Bachelor of Science - Bachelor of Science with concentration in Senior Healthcare
Marymount University
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