Michele L. Bennett
Westlake,Ohio
Summary
Detailed Senior Account Manager offering experience in delivering client-focused solutions and successfully managing multiple projects. Excellent critical thinking, problem-solving and communication skills. Additionally, experienced within marketing research, focusing on product management, brand management, deep product analyzation, consumer research, and digital marketing.
Overview
10
10
years of professional experience
Work History
Senior Account Manager
CODE 3
06.2021 - Current
- Owning client relationships on 7+ accounts by being the main point of contact and facilitating all client communication, both internally and externally
- Managing the team's largest client, which exceeds $600 million in Amazon sales annually, and growing their sales exponentially each year with targeted advertising strategies
- Developing strategic, value-added game plans based on client goals to focus on client retention and client profitability
- Coordinating efforts across teams to ensure seamless delivery of products and services to clients.
- Managing all projects through an internal project management system and updating it weekly to ensure all pieces are on track
- Leverage industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients' specific needs
- Working directly with Amazon and the backend platform to provide sales acceleration tactics specific to each client
- Collaborating with internal teams to report on social media advertising performance (including X [Twitter], Instagram, Facebook, TikTok, & LinkedIn) and paid platform advertising performance (Google & Bing) across multiple clients.
Client Strategist
NATIONAL STRATEGIC GROUP
08.2019 - 05.2021
- Communicated with 10+ clients on a daily basis as their main point of contact to uncover their marketing needs and ensure all needs are being met
- Developed a trusted advisor relationship with all clients to maintain client satisfaction through email, phone, online presentations, and screen-share meetings
- Collaborated with internal product managers throughout the organization to develop personalized content for each client and discuss execution strategies
- Advocated for each client to ensure all projects stay on track internally
- Implemented and reported on key deliverables for each client through all channels of digital marketing, including but not limited to: email, text messaging, social media, paid advertising (Google & Facebook), website, and SEO
- Flawlessly executed and managed multi-channel campaigns for client promotions and present to clients the success of each avenue of the campaign once it has been completed
- Collaborated with Fortune 500 companies, including but not limited to, Bausch + Lomb and Johnson & Johnson, on co-op marketing campaigns.
Inside Medical Sales Representative
INOGEN INC.
07.2018 - 05.2019
- Worked directly with patients and healthcare providers by utilizing the consultative sales process, guiding patients through the process one step at a time
- Continuously hit monthly sales targets through time management, strategic task prioritization, and organizational skills
- Utilized the CRM data base, Salesforce, to organize and manage all patient accounts, as well as systematically entering orders and fulfilling all administrative tasks
- Created and maintained relationships with doctor offices to drive future sales
- Followed up with potential patients in my pipeline daily, as well as maintaining a high volume of calls (100+ a day) to continue to build my pipeline for future sales
Media Success Manager
WTOL NEWS CHANNEL 11
01.2018 - 07.2018
- Oversaw the daily management of numerous accounts, assigned to specific Account Execs
- Executed regular touch points with clients at campaign inception and throughout the lifetime of the client relationship to ensure their needs are being met, as well as the needs of WTOL
- Identified up-sell opportunities within an account's marketing strategy and passes them along to the Account Executive for presentation to the client
- Evaluated new and existing products to determine optimal fit for each account and make recommended marketing changes as necessary
- Developed and maintained working relationships with key contacts and team members in all functional areas of the company, as well as all client contacts
- Accompanied Account Executives on sales meetings to help present information that best fits the client's needs.
Product Development Analyst
AMERICAN GREETINGS
06.2014 - 01.2018
- Analyzed hundreds of greeting cards to identify current strengths as well as areas of improvement for individual cards and occasions as a whole for American Greetings brands, as well as for competitive product
- Collaborated with both creative and editorial partners throughout the occasions to analyze product from editorial, creative, and full package perspectives and to help plan future products and drive sales
- Incorporated secondary research from Consumer Insights team, Trend Team, and other resources, such as Kantar, to develop rich and meaningful insights
- Recognized and applied current trends to new product from frequent market observations and retail visits
- Coached a new analyst through Product Development processes and continue to be a mentor providing training and guidance.
Education
BACHELOR OF BUSINESS ADMINISTRATION - Marketing
Ohio University College of Business
Athens, OH05.2014
Skills
- Partnership Development
- Digital Marketing
- Client Development
- Project Management
- Brand Management
- Strategic Planning
- Teamwork and Collaboration
- Client Relationship Management
Professional Involvement
Diversity, Inclusion, & Belonging Program Manager, 2022 — Present
- Founding member of the DEIB committee at Code3
- Assisting the committee in developing and implementing multiple company-wide DEIB events each year, with an average employee attendance of 80%
- Analyzed employee engagement survey data to measure belonging and inclusion sentiment, and partnered with HR to create an action plan based on results
- Serve as liaison to 2 employee resource groups, providing guidance on programming and leadership development
Timeline
Senior Account Manager
CODE 3
06.2021 - Current
Client Strategist
NATIONAL STRATEGIC GROUP
08.2019 - 05.2021
Inside Medical Sales Representative
INOGEN INC.
07.2018 - 05.2019
Media Success Manager
WTOL NEWS CHANNEL 11
01.2018 - 07.2018
Product Development Analyst
AMERICAN GREETINGS
06.2014 - 01.2018
BACHELOR OF BUSINESS ADMINISTRATION - Marketing
Ohio University College of Business
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