Michell Aldas - Ricks
West Palm Beach,FL
Summary
Dynamic professional with 10 years of marketing experience and 5 years specializing in design. Expert in crafting compelling visual concepts and executing data-driven strategies to boost engagement by up to 30%. Proficient in Adobe Creative Suite and digital marketing tools, blending creativity and strategy to elevate brand identity and connect with target audiences.
Overview
21
21
years of professional experience
Work History
Multi-Disciplinary Designer, Social Media Strategist & Animator
campbell creative
Delray Beach, United States
01.2022 - Current
- Enhanced digital campaigns, resulting in a 30% rise in user engagement.
- Developed visually engaging materials with Adobe InDesign, Illustrator, and Photoshop.
- Ensured consistent brand representation by aligning design solutions with brand guidelines annually for more than 15 clients.
- Enhanced the effectiveness of campaigns through strategic use of digital marketing methods, leading to better user engagement and higher conversion rates.
- Adept at leveraging Lightroom, XD, Squarespace and Shopify to achieve superior user experience.
- Managed marketing teams to deliver top-notch results with a unified brand message.
- Conducted market research and competitor analysis to stay ahead of design trends and best practices
- Communicated design concepts effectively, fostering collaboration with clients and team members
- Managed relationships with printers and vendors for timely and accurate production
- Kept skills current with latest industry trends and technologies.
Creative Director - Non-Profit
The Invisible Me Warriors
West Palm Beach, United States
04.2018 - Current
- Led the creative process for The Invisible Me Warriors (IMW), transforming concepts into effective marketing and storytelling initiatives
- Enhanced IMW's creative strategy, achieving a 40% rise in digital engagement.
- Produced innovative designs for digital platforms, marketing materials, and campaigns using Adobe Creative Suite and Squarespace.
- Streamlined and elevated IMW's branding efforts across multiple media for greater impact.
- Enhanced content strategies through detailed data analysis, boosting campaign efficiency by 30%.
- Led brainstorming meetings, promoting teamwork for idea generation.
- Led the IMW Storytelling and Communications team, managing projects from start to finish.
- Collaborated with the board to align creative outputs with brand guidelines.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
Lead Designer
Monster Creations Inc.
West Palm Beach, United States
09.2015 - Current
- Directed innovative projects at Monster Creations, ensuring relatability and emotional depth.
- Successfully delivered over 50 projects, each uniquely tailored to embody the client’s vision and values.
- Expanded clientele by 25% annually.
- Executed visual ideas with tools such as Adobe Creative Cloud and Sketch.
- Established and nurtured collaborations resulting in revenue growth.
- Pioneered accessibility standards implementation at Monster Creations.
- Implemented comprehensive accessibility strategy across projects, boosting client interaction by 35%.
Graphic Designer
Diversability
01.2022 - 11.2022
- Design marketing graphics for blog posts, ensuring visual consistency and adherence to brand guidelines
- Create visually appealing and informative Instagram 'guides' to engage and educate the audience
- Develop event marketing materials that effectively communicate key messages and capture attention
- Collaborate closely with the Content Team to deliver compelling designs that enhance storytelling
- Work in tandem with the Social Media Manager and Community Manager to align visual content with social media strategies and community engagement
- Emphasize accessible design practices, ensuring content resonates with diverse audiences
Graphic Designer & Social Media Coordinator for Student Life
Palm Beach State College
Lake Worth, United States
04.2021 - 07.2022
- Designed graphics for social media, newsletters, and promotional materials to elevate the student experience.
- Collaborated with the Student Life team to create concepts aligned with the college’s brand identity.
- Managed social media platforms, developing engaging content to boost student involvement.
- Conducted market research and stayed updated on design and social media trends.
- Monitored analytics to evaluate and optimize content performance.
- Coordinated with campus departments and student organizations on joint initiatives.
- Supported campus events through planning and essential design contributions.
Graphic Designer
ConsoliDoc, LLC
Remote
03.2021 - 01.2022
- Developed engaging captions for social media content on LinkedIn, Facebook, Instagram, and Google.
- Assisted in content deployment and initial public outreach efforts.
- Provided feedback on marketing strategies, target markets, and prospective content.
- Designed effective logos and digital/print marketing materials.
- Conducted market research to identify new opportunities and understand target audiences.
- Participated in weekly meetings with CEOs to discuss progress and updates.
Graphic Designer
Disability Rights New York
01.2021 - 12.2021
- Update and improve consistency of current and outdated content;
- Assist with the development and execution of social media strategies;
- Assist with the development and management of the DRNY website, Facebook, Twitter and LinkedIn;
- Design accessible graphics to accompany Social Media posts that are consistent with DRNY's voice and brand;
- Collaborate with internal departments on projects and assignments;
- Demonstrate interest in graphic design and social media and how media and communication strategies can continuously engage the online community
Dental Office Management and Marketing
Private Dental Company
South Florida
06.2012 - 10.2017
- Exceeded customer satisfaction by finding creative solutions to problems.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Identified the needs of customers promptly and efficiently.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Recognized by management for providing exceptional customer service.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Treatment Coordinator & Office Manager
Dental Care Alliance
Miami Metropolitan Area
06.2010 - 06.2012
- Coordinated with insurance companies to confirm patient coverage and process claims.
- Conducted financial consultations with patients and set up payment plans.
- Performed administrative duties such as filing insurance claims forms or preparing reports.
- Collaborated with multi-disciplinary staff to improve overall patient care and response times.
- Addressed and resolved patient concerns and complaints in a timely and empathetic manner.
- Coordinated patient referrals to specialists and other healthcare services.
- Successfully achieved production goals set forth by corporate, increasing theoffice's overall revenue.
Medical Marketing Manager
Corporate Hospital
09.2004 - 05.2010
- Conducted research to determine ideal markets for products and services.
- Developed marketing strategies based on corporate objectives and market trends.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Produced ideas for promotional events or activities and organized them efficiently.
- Liaised with media and advertising agencies to promote products.
Surgical Technician
Baptist Health
Miami, United States
01.2004 - 01.2010
- Monitored patient's condition during surgery and reported any changes to medical staff members immediately.
- Communicated effectively with team members regarding patient needs during operation times.
- Prepared operating room with necessary instruments and supplies for procedures.
- Monitored and assessed operating room conditions and patient and surgical team needs.
- Reviewed patient charts prior to operations to ensure accuracy of information provided by physicians or nurses.
- Provided technical assistance to surgeons, surgical nurses or anesthesiologists.
Education
Bachelor of Arts - Public Relations And Social Media
Florida International University
Miami, FL05-2025
CCE - UX/UI
University of South Florida
08-2025
Associate of Arts - Graphic Design and Multimedia Animation
Palm Beach State College
Lake Worth, FL05-2022
Medical School - Left Due To Cancer -
Florida Atlantic University
Skills
- Design implementation
- Layout design
- Accessibility design
- Adobe creative suite
- Design strategy
- Adobe Software Suite
- Design Principles
- Digital Marketing Tools
- Motion graphics
- Collaboration
- Communication
- Presentation
- Project Management
- Analytical Skills
- Problem-Solving
- Continuous Learning
- Graphic Design
- Social Media Management
- Branding
- Event Coordination
Professional Overview
Digital Design and Marketing Specialist
With over five years in digital design and a decade in marketing, I craft impactful designs and strategies that drive results, including a 30% boost in engagement across platforms.
Proven Expertise Across Industries:
• Increased client satisfaction by 25% for marketing agencies through tailored design solutions.
• Boosted online visibility by 40% for nonprofits.
• Delivered branding strategies that grew startup audiences by 35%.
• Developed standout digital presences for individuals.
Education and Skills:
A degree in Public Relations from FIU, training from Miami Ad School, and ongoing UX/UI certification at USF equip me to blend design, strategy, and analytics. Proficient in Adobe Creative Suite, Google Analytics, and social media tools, I deliver measurable results and enhanced user experiences.
Unique Value:
Skilled in storytelling through design, animation, and strategy, with a proven track record of boosting engagement and web traffic through campaigns at Campbell Creative and The Invisible Me Warriors.
Languages
Spanish
Full Professional
References
References available upon request.
Timeline
Multi-Disciplinary Designer, Social Media Strategist & Animator
campbell creative
01.2022 - Current
Graphic Designer
Diversability
01.2022 - 11.2022
Graphic Designer & Social Media Coordinator for Student Life
Palm Beach State College
04.2021 - 07.2022
Graphic Designer
ConsoliDoc, LLC
03.2021 - 01.2022
Graphic Designer
Disability Rights New York
01.2021 - 12.2021
Creative Director - Non-Profit
The Invisible Me Warriors
04.2018 - Current
Lead Designer
Monster Creations Inc.
09.2015 - Current
Dental Office Management and Marketing
Private Dental Company
06.2012 - 10.2017
Treatment Coordinator & Office Manager
Dental Care Alliance
06.2010 - 06.2012
Medical Marketing Manager
Corporate Hospital
09.2004 - 05.2010
Surgical Technician
Baptist Health
01.2004 - 01.2010
Bachelor of Arts - Public Relations And Social Media
Florida International University
CCE - UX/UI
University of South Florida
Associate of Arts - Graphic Design and Multimedia Animation
Palm Beach State College
Medical School - Left Due To Cancer -
Florida Atlantic University
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