Michel'la Chambliss
Summary
With over seven years of demonstrated success in spearheading strategic communications and marketing leadership initiatives, my experience has enabled me to adeptly navigate through challenging crises and effectively manage their impact. Leveraging targeted media engagement strategies, I have achieved an impressive 60% positive sentiment rate.
Overview
6
6
years of professional experience
Work History
External Communications Coordinator
Envision Healthcare Corp
08.2021 - Current
- Developed a comprehensive crisis communication strategy across multiple channels during a global product recall, utilizing AI-powered sentiment analysis to monitor and address stakeholder concerns in real time, which resulted in a 40% reduction in negative media coverage.
- Managed a cross-functional team to create and implement an extensive Environmental, Social, and Governance (ESG) communication plan, achieving a 30% increase in positive sentiment and a 15% share of voice within three months.
- Collaborated with the product development team to integrate customer feedback collected through social media analytics, leading to a 20% decrease in negative reviews.
- Developed and executed targeted media outreach thought leadership strategies, including researching relevant media and drafting press releases, background documents, advisories, fact sheets, and talking points for internal and external audiences.
- Curated and carried out media monitoring reports to align with the company's long-term goals and market trends, using advanced CRM systems and automation tools to improve account management.
- Edited content for operations, marketing and public relations needs.
- Facilitated email communication across the company to over 30,000 employees in various departments
Account Executive
The Carter Malone Group LLC
01.2019 - 08.2021
- Crafted print and web messaging for commercial radio and television campaigns to promote safe voting practices during the 2020 Shelby County election.
- Created a media outreach plan to boost visibility for clients like BlueCross BlueShield, Bank of America, the City of Memphis, and Journey Community Schools across local, regional, and national markets.
- Built strong media relationships to secure coverage for clients like Emmy Award-winning playwright Gloria Browne-Marshall.
- Developed and implemented a social media strategy to enhance engagement and attract new audiences for clients such as the Memphis Library Association.
- Worked closely with internal and external stakeholders to identify key messages and develop engaging content for press releases and other materials for clients, including Plains All American Corp.
Press Secretary
Marquita Bradshaw for U.S. Senate
01.2020 - 01.2021
- Developed and implemented comprehensive public relations strategies to effectively convey the organization's message to media outlets and the public.
- Provided specialized media training To enhance Bradshaw's ability to communicate key messages during interviews and press conferences.
- Managed the creation and distribution of press releases, coordinated news briefings, and addressed media inquiries to ensure the accurate and timely dissemination of information.
- Drafted speeches, talking points, and press materials for organizational spokespeople to facilitate consistent messaging.
- Monitored media coverage, analyzed the public perception of the organization and its initiatives, and prepared detailed reports accordingly.
- Coordinated press events to enhance engagement and visibility, including press conferences, media interviews, and press tours. Secured media placements across print, broadcast, and online platforms to expand the organization's reach and prominence.
- Maintained a comprehensive press contact database to streamline outreach efforts and maximize opportunities for media coverage.
Education
MBA - Project Management
Colorado State University
Fort Collins, CO01-2027
Master of Arts - Digital Marketing
Southern New Hampshire University
Hooksett, NH01.2023
Bachelor of Arts - Public Relations
University of Memphis
Memphis, TN01.2019
Associate of Arts - Mass Communication
Hinds Community College
Raymond, MS01.2015
Skills
- Stakeholder Engagement
- Performance Analytics Reporting
- Crisis Response Communication
- Community Outreach
- Project Management
- Proficient in CRM Tools
- Strategic Thought Leadership
- Data-Driven SEO Approaches
- KPI Development
Timeline
External Communications Coordinator
Envision Healthcare Corp
08.2021 - Current
Press Secretary
Marquita Bradshaw for U.S. Senate
01.2020 - 01.2021
Account Executive
The Carter Malone Group LLC
01.2019 - 08.2021
MBA - Project Management
Colorado State University
Master of Arts - Digital Marketing
Southern New Hampshire University
Bachelor of Arts - Public Relations
University of Memphis
Associate of Arts - Mass Communication
Hinds Community College
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