Summary
Overview
Work History
Education
Skills
Timeline
Generic

Michella Grimes-Springer

Merchandising And Marketing Professional
Hutto,TX

Summary

Dynamic and results-driven marketing professional with extensive experience in brand management, merchandising, and sales strategy. Proven track record of optimizing brand visibility and driving growth through creative marketing initiatives and targeted merchandising strategies. Transitioned to the vendor side of the industry to further develop strategic and operational expertise, successfully building strong vendor relationships and streamlining product supply chains. Now returning to the retail sector with enhanced skills in leadership, vendor collaboration, and high-level management. Eager to leverage a unique combination of hands-on retail experience and vendor-side insights to contribute to the success of a forward-thinking organization.

Overview

6
6
years of professional experience

Work History

Retail and Event Merchandiser - Brand Management

Miller International Inc.
06.2023 - Current
  • Traveled nationwide to manage and merchandise over 4,000 store accounts, ensuring optimal brand presence, visual consistency, and product placement across diverse retail environments. Developed training manuals and employee incentive programs to promote brand awareness.
  • Organized and executed year-round trade show events, coordinating logistics, booth setup, and staff to promote brand visibility and foster relationships with key industry partners. Increased NFR South Point booth sales over $100k since taking over responsibility.
  • Managed the Dallas Market Center showroom, coordinating buying events like WESA and collaborating with industry partners to maximize customer account orders placed.

Store Management

Cavender's Boot City
10.2019 - 05.2023

Interim Store Manager - Victoria, TX

  • Led daily store operations during a transitional period, ensuring seamless business continuity and achieving sales targets.
  • Identified and resolved operational issues, including employee training gaps, loss prevention strategies, cash handling procedures, and inventory discrepancies.

Department Manager - Austin, TX

  • Managed the Men’s Boots department as Department 1 ASM, overseeing day-to-day operations, merchandising, and team performance to ensure optimal sales and customer satisfaction.
  • Assisted in the seamless transition of store management, providing leadership support and continuity during management shifts and ensuring minimal disruption to daily operations.

Department Manager - Round Rock, TX

  • Served as a lead district CASA playing a pivotal role in the development of the Commercial Account Program throughout D4. Followed up on sales leads and successfully opened a significant number of new accounts for the store, driving increased business and long-term client relationships.
  • Led the Men’s Boots Department while also attending ROPE training, enhancing leadership and operational skills to improve department performance and team development.

Keyholder - Round Rock, TX

  • Recognized for outstanding performance and included on the High-Potential (Hi-Po) list, indicating readiness for future leadership roles within the organization. Maintained position on Hi-Po list until exit from the company.
  • Managed sales floor activities, driving holiday sales performance while ensuring a seamless transition between leadership teams without disruption to store operations.

Head Cashier - Round Rock, TX

  • Collaborated with district managers and leadership teams to ensure the execution of company-wide initiatives, while consistently meeting district sales targets and operational goals.
  • Managed special order fulfillment for customers, ensuring accurate and timely processing of custom orders while providing exceptional service and communication with vendors.

Education

Bachelor of Arts - English

Temple College
Williamson County Higher Education Center
05-2027

Associate of Science - Animal Science

Angelo State University
San Angelo, TX
05-2019

Skills

    Merchandise planning

    Sales techniques

    Customer relationship management (CRM)

    Visual merchandising

    Vendor relations

    Store maintenance

    Pricing and signage updates

    Space planning

    POS systems

    UKG & Paycom programs

    Microsoft Office

    Ad development

Timeline

Retail and Event Merchandiser - Brand Management

Miller International Inc.
06.2023 - Current

Store Management

Cavender's Boot City
10.2019 - 05.2023

Bachelor of Arts - English

Temple College

Associate of Science - Animal Science

Angelo State University
Michella Grimes-SpringerMerchandising And Marketing Professional
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