Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
AdministrativeAssistant
MICHELLE ADLER

MICHELLE ADLER

Wynnewood,PA

Summary

Strategic Product Manager with experience in the fintech sector, recognized for successfully leading product development initiatives from conception through execution. Expertise in roadmapping, stakeholder management, and agile methodologies. Demonstrated proficiency in communication and data-driven decision-making. Aiming to leverage skills to advance innovative solutions in a dynamic environment.

Overview

13
13
years of professional experience

Work History

PERSONAL SABBATICAL

11.2023 - Current
  • Used this time off as a chance to reconnect with my family and focus on my well-being.
  • Utilized my planning, management, multi-tasking and troubleshooting skills while raising our toddler daughter. During this time, I developed patience, gratitude, negotiation skills, and an in-depth understanding of Beauty and the Beast.
  • Executed a cross-country move with multiple stops (Chicago, IL; Baltimore, MD; Wynnewood, PA) with my husband, daughter, and dog.

Senior Product Manager

LENDINGTREE
Remote
03.2022 - 11.2023
  • Operated as product owner for the Credit Cards platform supporting 2.2 million monthly visits and $7 million in monthly revenue.
  • Managed and successfully launched a full platform migration from PHP to C# that increased mobile page speed by 250%, improved our API response times and created more resilient site architecture resulting in fewer page outages and more stable reporting.
  • Accelerated A/B testing velocity by 50% MoM by co-creating a testing system in our Cards platform. The testing system allowed concurrent tests to be applied to top performing pages without interference and enabled data-driven decision making across product and analytics teams.
  • Improved credit card application rates by 20 bps over the course of 8 months through the prioritization and execution of user-experience focused A/B tests.
  • Created time savings of 20 hours per month for the Product Operations Specialist role by developing and implementing automated processes throughout our internal CMS program. This required creating a business plan, getting sign off from senior leadership to reallocate engineering resources, wire framing the UI of the CMS, writing product requirements, prioritizing feature development and analyzing the impact of the new features.
  • Managed an ever-growing backlog for a resource constrained engineering team, ensuring top priority features were completed on time and time-sensitive bugs and reporting issues were fixed without delay, therefore reducing any potential revenue impact.
  • Improved collaboration, alignment and accountability between engineering and product teams by consistently iterating the product development process.
  • Led a team of 2 full-time product and operations specialists, mentoring them on product management skills and ensured the level of excellence for our compliance program was maintained.
  • Partnered directly with the fully remote Credit Cards engineering team which consisted of on-shore and off-shore resources and spanned 4 different time-zones (3 full stack engineers, 2 data engineers, 2 QA engineers).

Product Manager & Operations Specialist

LENDINGTREE
Remote
03.2021 - 03.2022
  • Reduced compliance violation occurrence and page update turnaround time by improving team processes for website updates, utilizing internal and external tools such as Monday.com, Jira, Confluence and Trello.
  • Triaged multiple high-priority issues and deadlines, prioritizing by business impact and partner relationships.
  • Maintained top tier compliance program by completing time-sensitive updates for external banking partners using our internal CMS system.
  • Used day-to-day operations experience to help design a new internally-built CMS system. Collaborated with the Design team to create new and improved CMS features, wrote detailed product requirements, and worked closely with the engineering team & product manager throughout execution and testing of new features.
  • Supported the Senior Product Manager with writing product requirements, performing Agile ceremonies and planning upcoming sprints.

Senior SEO Specialist/Product Lead

EXPEDIA GROUP
Chicago, USA
06.2018 - 03.2021
  • Led product initiatives for SEO team; wrote and groomed product specifications, prioritized backlog to align with strategic initiatives of SEO team and monitored roadmap to ensure on-time delivery and accuracy of new features.
  • Developed, configured, and executed A/B test plan for SEO landing pages to ensure on-page strategies positively impacted key business metrics.
  • Built business case for Expedia-wide SEO landing pages; engaged Multi-Item Trip development team, Expedia SEO and product teams; obtained a 10-week development squad dedicated to SEO requests which produced 13 new features.
  • Established a bi-weekly cross-team meeting with the Merchandising team to identify SEO enhancement opportunities, resulting in a 74% increase in page visits for top merchandising pages.
  • Utilized keyword research and analysis to develop on-page strategies to best optimize landing pages for both search engines and customers, resulting in 16% increase in package visitors in 2020.
  • Re-designed working process between SEO team and dedicated engineering squad to improve productivity; created a quarterly scorecard to measure performance and saw consistent QoQ improvement after implementation.

Market Management (Multiple Roles)

EXPEDIA GROUP
Chicago, USA
10.2013 - 06.2018
  • Developed and managed partnerships with hotels throughout the Midwest and Chicago markets to optimize revenue and room night production.
  • Analyzed in-depth reporting to strategize with partners to ensure my targets were reached as well as partner hotel needs met.
  • Presented at the Annual Chicago Partner Forum in front of 200+ attendees; presented bi-monthly webinars for Chicago and Midwest markets; led Marriott and White Lodging quarterly business reviews with full leadership teams present.

Management Development Program/Assistant Front Desk Manager

MARRIOTT INTERNATIONAL
Chicago, USA
10.2011 - 10.2013
  • Managed 36 associates in seven business segments throughout the Front Office, and completed the Management Development Program for Rooms Operations; duties included opening and closing 3 daily shifts, performing customer service audits, and assisting with associates' accounting and financial paperwork.

Education

Bachelor of Science - Hospitality Management, Real Estate

CORNELL UNIVERSITY
Ithaca, NY
05-2011

Skills

  • Product development
  • Stakeholder & cross-functional communication
  • Backlog management
  • Agile software development
  • Data-driven decision-making
  • End to end feature delivery
  • Compliance program management
  • Roadmap development
  • Requirements building
  • A/B testing

Hobbies and Interests

  • Travel
  • Baking
  • Cross stitching
  • Reading
  • Exploring new restaurants
  • Checking out new parks with my daughter and dog

References

References available upon request.

Timeline

PERSONAL SABBATICAL

11.2023 - Current

Senior Product Manager

LENDINGTREE
03.2022 - 11.2023

Product Manager & Operations Specialist

LENDINGTREE
03.2021 - 03.2022

Senior SEO Specialist/Product Lead

EXPEDIA GROUP
06.2018 - 03.2021

Market Management (Multiple Roles)

EXPEDIA GROUP
10.2013 - 06.2018

Management Development Program/Assistant Front Desk Manager

MARRIOTT INTERNATIONAL
10.2011 - 10.2013

Bachelor of Science - Hospitality Management, Real Estate

CORNELL UNIVERSITY

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