Michelle Alegria
Torrance,CA
Summary
Accomplished and passionate Senior Event Sales Manager offering 30+ years of sales and event planning experience while developing and maximizing catering revenue, mentoring team members with a natural knack for building relationships.
Overview
15
15
years of professional experience
Work History
Senior Event Sales Manager
Davidson Hotels & Resorts / Hilton LA Culver City
2009.01 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced client satisfaction by providing exceptional customer service throughout the entire sales process.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Ensured timely resolution of any arising issues during the course of an event's planning or execution stages.
- Managed a diverse portfolio of corporate and social events, effectively coordinating all logistics to ensure seamless execution.
- Managed and grew existing client accounts by consistently delivering high-quality events that exceeded expectations.
- Led pre-event planning meetings with clients to establish clear goals and expectations before their events commenced.
- Maximized revenue potential by upselling additional services such as audiovisual equipment rentals or catering options.
- Achieved consistent year-over-year growth in overall event bookings through proactive prospecting efforts.
- Worked closely with clients throughout the event planning process, providing frequent updates and addressing any concerns to ensure a positive experience from start to finish.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
- Strengthened communication skills through regular interactions with others.
- Applied effective time management techniques to meet tight deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
Education
High School Diploma -
El Segundo High School
El Segundo, CASkills
- Clear Communication
- Event Planning
- Team Leadership and Motivation
- Salesforce
Accomplishments
Recognized as dedicated partner - LAPD Pacific Division, 2022
Manager of the Year 2017 & 2019
Honored to be recognized and awarded
Timeline
Senior Event Sales Manager
Davidson Hotels & Resorts / Hilton LA Culver City
2009.01 - Current
High School Diploma -
El Segundo High School
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