Michelle Anderson Berneburg

• Led the strategic planning process to define business goals and ensure alignment across all creative departments
• Established a successful business by identifying market needs and developing innovative marketing and communications solutions for small to mid-size companies in the life insurance industry and other sectors.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Created organization's mission and vision statements for use by employees.
• Developed strong partnerships with key industry players, contributing to an increased market presence.
• Developed strong partnerships with third party vendors to allow for collaboration and more significant opportunities for growth.
• Implemented efficient operational processes to optimize productivity and resource allocation.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.

Strategic Leadership & Brand Development

• Led comprehensive rebranding initiatives and marketing campaigns, resulting in enhanced corporate identity and significant growth in online traffic and conversions through website redesign and targeted social media strategies.
• Developed and executed integrated marketing plans for product launches and events, directly contributing to increased market share and qualified lead generation while managing an annual budget exceeding $100,000.
• Built and led high-performing multilingual teams, implementing streamlined processes that increased operational efficiency by 35% and strengthened customer satisfaction metrics.

Team & Partnership Management

• Built and managed high-performing multilingual offshore teams, implementing streamlined processes that improved operational efficiency and productivity.
• Cultivated strategic partnerships with industry influencers, media outlets, and vendors, securing favorable contracts and positive brand coverage while reducing costs.

Content & Campaign Execution

• Spearheaded creation of marketing collateral across multiple channels (digital, print, video), collaborating with design and sales teams to achieve lead generation goals and support business objectives.
• Established and optimized customer onboarding processes, implementing solutions that enhanced satisfaction and operational efficiency while maintaining strong stakeholder relationships.
• Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.

• Maintained accurate documentation on all cases, ensuring compliance with regulations and confidentiality requirements.
• Enhanced communication between clients and providers through consistent follow-ups and progress updates.
• Improved client satisfaction by efficiently addressing concerns or grievances in a timely manner.
• Streamlined case documentation procedures, reducing processing time and increasing efficiency.

• Managed 150+ life insurance cases at Zander Insurance Company, achieving 95%+ client satisfaction through proactive monitoring and strategic adjustments to case management plans
• Led team initiatives and cultivated carrier relationships that increased approval ratings while ensuring full regulatory compliance and documentation accuracy
• Maintained accurate documentation on all cases, ensuring compliance with regulations and confidentiality requirements.

• Managed 200+ agent and recruiter licensing and carrier appointments.
• Improved efficiency of contract management processes through implementation of centralized database system.
• Ensured compliance with all legal requirements by diligently monitoring contracts and maintaining up-to-date knowledge on regulations.
• Tracked contracts for management and issued regular tracking reports covering current status and upcoming milestones.
• Cultivated strong relationships with vendors and partners supporting administrative operations.
• Organized and updated databases, records and other information resources.