Michelle Askew
Atlanta,GA
Summary
Ambitious Web Designer specializes in creating online destinations precisely tailored to each customer's needs. Translates vague design goals into actionable, technical details. Trusted provider of sites and online assets designed to drive return patronage and increase engagement.
Overview
5
5
years of professional experience
Work History
Silk Screen Printer
All In One Custom Printing
11.2023 - Current
- Assisted clients with custom orders by offering creative solutions based on their specific needs and preferences.
- Developed marketing strategies aimed at attracting new customers while retaining current clientele.
- Updated company''s portfolio with recent projects showcasing our expertise in diverse industries such as fashion apparel, promotional merchandise, home décor items among others.
- Trained new employees on silk screen printing techniques, resulting in a more skilled and efficient workforce.
- Collaborated with sales teams to create custom quotes for clients, maximizing profitability while meeting customer expectations.
Web Designer
Self Employed
03.2019 - Current
- Designed user interface to meet client specifications,
- Developed graphic and image assets for both content and digital marketing efforts.
- Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
- Completed domain name registrations and maintained website and web hosting account.
- Developed comprehensive style guides for clients'' brands that provided clear direction on visual elements such as colors, fonts, logos, and imagery usage guidelines.
Brand Strategist
Self Employed
03.2019 - Current
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
Education
Associate of Arts - Graphic Design
LaGrange College
La Grange, GA05.2008
Skills
- Graphic Design
- Logo design
- Social Media Design
- Logo creation
- Branding
Timeline
Silk Screen Printer
All In One Custom Printing
11.2023 - Current
Web Designer
Self Employed
03.2019 - Current
Brand Strategist
Self Employed
03.2019 - Current
Associate of Arts - Graphic Design
LaGrange College