Summary
Overview
Work History
Education
Skills
Accomplishments
Leadership And Community Engagement
Hobbies and Interests
Technical Skills
Timeline
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Michelle Bernard

Michelle Bernard

Choudrant,Louisiana

Summary

Strategic and results-driven Marketing and Operations Executive with 20+ years of experience leading high-impact initiatives across diverse industries. Proven ability to streamline operations, drive brand growth, and execute data-informed marketing campaigns. Recognized for cross-functional leadership, creativity, and a hands-on approach that delivers measurable results. Adept in building partnerships, guiding brands, and developing standout marketing strategies in dynamic environments.

Overview

31
31
years of professional experience

Work History

Director of Marketing

Neighbors, LLC
05.2020 - Current
  • Lead multi-channel marketing strategies, growing online engagement and strengthening brand identity.
  • Manage a $1M+ annual marketing budget, optimizing spending for maximum ROI.
  • Directed rebranding initiatives and website redesign, significantly boosting digital traffic and lead generation.
  • Collaborate with sales leadership to develop high-performing collateral and lead-gen assets.
  • Oversee experiential marketing programs, including trade show presence and customer events.
  • Served concurrently as Director of Marketing for sister company 4Sisters Rice (2022-2024).
  • Enhance brand consistency across all touchpoints through cohesive visual and messaging strategies.
  • Manage end-to-end creative production, from concept to execution.

Chief Operating Officer

Bops Wholesale, LLC
03.2013 - 05.2020
  • Spearheaded operations, product development, and cross-functional alignment, increasing operational efficiency and profitability.
  • Co-founded and led SnarkCity, sister company, managing both brands simultaneously.
  • Launched innovative marketing and e-commerce strategies, increasing customer engagement and expanding market reach.
  • Cultivated supplier and vendor relationships to improve cost-effectiveness and reliability.
  • Drove digital transformation through tech adoption and automation of manual workflows.
  • Managed global give-back program, enhancing brand purpose and community engagement.
  • Strengthened social media presence through strategic content and influencer partnerships.

Chief Operating Officer

Beehive Wholesale, LLC
08.2000 - 03.2013
  • Led in-house and external sales teams, achieving aggressive revenue and growth targets.
  • Directed successful rebranding from Beehive to Bops in 2013.
  • Managed budgetary oversight, vendor contracts, and client negotiations.
  • Represented company at national trade shows, expanding brand presence and customer base.
  • Oversaw marketing strategy, staff development, and customer service operations.

Children's Counselor

Hope Youth Ranch, D.A.R.T., The Wellness Center
01.1994 - 01.2000
  • Delivered trauma-informed support to children and families in residential and crisis environments.
  • Completed comprehensive assessments of families to identify needs and develop treatment plans.
  • Built strong interpersonal and communication skills through direct service roles.
  • Hope Youth Ranch, D.A.R.T., The Wellness Center

Education

Master of Arts - Counseling

Louisiana Tech University
Ruston, LA

Bachelor of Arts - Psychology

Louisiana Tech University
Ruston, LA

Skills

    Strategic Planning & Execution
    Brand Development & Rebranding
    Digital & Experiential Marketing
    Operations & Resource Management
    Team Leadership & Staff Development
    Data-Driven Decision Making
    Marketing Analytics & Web Tools
    Cross-Functional Collaboration
    B2B/B2C Marketing
    Project Management
    Product Positioning
    Event Planning & Trade Show Strategy

Accomplishments

  • Collaborated with team of [Number] in the development of [Project name].

Leadership And Community Engagement

  • Board of Director, AFRDS (Association of Fundraising Distributors and Suppliers), 01/01/24 to Present
  • Board Secretary, Montessori School of Ruston, 01/01/14 to 01/01/17
  • Women's Ministry Committee, Temple Baptist Church, 01/01/21 to 01/01/22
  • Participant, Ruston Chamber Commerce Leadership Program, 1998

Hobbies and Interests

  • Visual arts
  • Digital illustration
  • Photography
  • Travel and family adventures
  • Passionate about creative expression and lifelong learning

Technical Skills

• Marketing & CRM: HubSpot, Klaviyo, Mailchimp
• Design Tools: Adobe Photoshop, Canva, Playground
• E-Commerce & CMS: Shopify, 3dCart, WordPress, Amazon Seller, Etsy, Faire
• Project & Business Tools: Smartsheet, Dropbox, Gusto, Brandwise
• Analytics: Google Analytics, Web & Email Campaign Metrics
• ERP/Accounting: Quickbooks, MAS/SAGE
• Social Platforms: Facebook, Instagram, Pinterest, TikTok

Timeline

Director of Marketing

Neighbors, LLC
05.2020 - Current

Chief Operating Officer

Bops Wholesale, LLC
03.2013 - 05.2020

Chief Operating Officer

Beehive Wholesale, LLC
08.2000 - 03.2013

Children's Counselor

Hope Youth Ranch, D.A.R.T., The Wellness Center
01.1994 - 01.2000

Master of Arts - Counseling

Louisiana Tech University

Bachelor of Arts - Psychology

Louisiana Tech University

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