MICHELLE BRIDGES

• Solely responsible for national practice acquisitions across the U.S., managing all outreach, negotiations, and integrations.
• Implemented new acquisition protocols within 3 weeks of hire, creating scalable systems for the service line.
• Secured 36+ acquisition opportunities ($1M–$3M each) across 14 states within 90 days, achieving a 41% outreach-to-acquisition conversion rate.
• Built partnerships with physicians, payors, and post-acute providers to expand continuum of care and align with value-based models.

• Directed sales for the largest Brookdale community nationwide (511 units).
• Achieved #1 National Sales Ranking and President’s Circle Award for sustained occupancy growth.
• Built referral pipelines with physicians, case managers, post-acute agencies, and senior living operators.
• Partnered with leadership on census forecasting, staffing strategy, and compliance initiatives.

• Launched and grew Houston as a new region, establishing referral pipelines with hospitals, SNFs, and senior living communities.
• Partnered with leadership on staffing models, census forecasting, and compliance for operational readiness.
• Recognized for growth and risk management, building census from zero and expanding market share.
• Created and implemented the Sweet Dreams Program, enhancing patient comfort and engagement; later scaled nationally.

• Directed business development and operational strategies across 16 skilled nursing & rehab facilities in the Houston Medical Center region, driving sustained census and referral growth.
• Managed and coached 36 professionals (8 Medical Center reps, facility liaisons, admissions coordinators), improving productivity and increasing referral‑to‑admission conversion rates.
• Recruited and credentialed specialty physicians (orthopedics, endocrinology, wound care, respiratory), implementing direct admit programs and high‑risk protocols (trach/vent, diabetic wound care, post‑surgical) that expanded market share and strengthened physician loyalty.
• Partnered with hospital executives, therapy leaders, and payors on quarterly C‑Suite reviews, providing operational and clinical feedback that reduced readmissions and reinforced referral pipelines.

• Launched and stabilized six memory care communities in Houston from ground‑up development.
• Achieved full occupancy in 6 months vs. 18 projected through strategic physician alliances and referrals.
• Promoted to Regional Business Development Director, supporting 9 communities with growth strategies.
• Recognized with multiple awards for exceeding census and growth expectations.