Michelle Brooks

Started Freelancing and I am now building a creative studio offering end-to-end design services for small businesses, startups, and independent professionals seeking personalized visual storytelling. Leveraged 20+ years of industry experience to provide graphic design, illustration, photography, videography, branding, and web development that aligns with each client’s unique identity and goals.

• Developed strategic communication and marketing plans.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Delivered custom logos, marketing collateral, websites, and social content for diverse industries including wellness, legal, and retail.
• Produced publication-quality layouts, ad designs, and print-ready promotional assets for small business campaigns.
• Integrated photography, illustration, and branding to create unified, emotionally resonant campaigns across digital and print media.
• Managed all aspects of business operations including client relations, creative direction, budgeting, and project scheduling.
• Applied HIPAA compliance knowledge where applicable in health-focused client work.

• Set up and maintained e-commerce sites for clients, from creating and adding the swag, photographing, creating the website design, and monitoring all aspects of the backend of the store.
• Collaborated and worked closely with the sales team to ensure creative materials met the needs of the client.
• Created custom promotional products daily, ranging from 6 to 12 a day, including t-shirts, convention graphics, and any promotional items ordered.
• Converted raster images into vector and resolved any artwork issues that arose during production.
• Provided image retouching, clipping paths, AI imagery, and image manipulation.
• Maintained production files, including fonts, images, logos, and artwork.
• Designed and developed effective and breakthrough advertising programs.
• Consistently delivered highly innovative graphic designs and creative materials within budget and under strict deadlines.
• A promotional products company.
• Met with customers to present mockups and collect information for adjustments.
• Created digital image files for use in digital and traditional printing methods.
• Edited and enhanced existing artwork and graphics.
• Optimized customer experience by delivering superior services and effectively troubleshooting issues.
• Evaluated customer needs and feedback to drive product and service improvements.

• Initially hired as a photographer, then as a graphic designer, and promoted after six months to Creative Director. Performed product design and development, art production, development lifecycle, employee relations, and project completion. Responsible for the creative content, quality, and competitive performance of all company products. Managed a staff of three graphic designers and photographers.
• Developed creative collateral such as article design, sales collateral, presentations, social media, websites, emails, forms, envelopes, labels, pamphlets, logos, posters, maps, Straz Center handouts, and event graphics.
• Accountable for all aspects of project management from planning and creative design through to completion.
• Executed effective strategies to increase the target audience's visibility, engagement, and loyalty.
• Developed branding concepts to illustrate each client's requirements.
• Implemented processes for social media postings on Facebook, LinkedIn, and Twitter platforms.
• Successfully translated subject matter into concrete design for promotional materials and sales collateral.
• Uploaded publication content to WordPress site for daily article posts.
• Recruited top-notch design talent to successfully build a strong creative team.
• A quarterly publication that delivers 23 editions to medical facilities ranging from Neurologists to Podiatrists.

• Created content for various digital platforms, including websites, email campaigns, and social media for each management software brand.
• Tracked daily analytics for social channels, web traffic, and email campaigns.
• Delivered daily updates to the company's social media platforms.
• Designed effective advertising campaigns using a variety of media.
• Planned, organized, and executed annual user conferences.
• Researched and reviewed marketing gains and benefits to understand lessons learned and improve future campaigns.
• Managed multiple projects diligently under aggressive deadlines.
• A provider of supply chain software, mobile computing solutions, and managed services, including mobile device management.
• Conceptualized creative designs for packaging, print materials, banners, and signs.
• Proved successful working within tight deadlines and a fast-paced environment.