Michelle C. Foley
Summary
Strategic Solutions Consultant with 10+ years of experience supporting enterprise SaaS and data platforms. Proven track record of translating complex technical capabilities into business value, driving high-impact deals, and building scalable pre-sales frameworks. Known for a detail-oriented, consultative approach and exceptional listening skills that uncover client needs and shape tailored, data-driven solutions. Deep expertise in first-party data, CDPs, and marketing analytics.
Overview
13
13
years of professional experience
Work History
Senior Solutions Consultant
Resonate
Remote
08.2023 - Current
- Drove $3M+ in supported revenue across 2024–2025, contributing to 50% of total Brand team wins through strategic technical consulting and solution design
- Lead consultative discovery sessions, translating complex customer business challenges and data requirements into tailored solutions across predictive modeling, data enrichment, audience insights, and website personalization use cases
- Architect and deliver compelling product demonstrations, proof-of-values, and technical workshops that established technical consensus and accelerated enterprise buying decisions
- Own RFP/RFI responses, solution architecture, and pilot execution for complex multi-stakeholder opportunities, serving as a trusted advisor throughout the sales cycle
- Established subject matter expertise in first-party data and data onboarding solutions while building scalable onboarding frameworks, best practices, and technical documentation adopted across the Solutions Engineering organization
- Partner closely with Product, Engineering, and Product Marketing to translate customer feedback into platform enhancements, improve operational processes, and drive team-wide adoption of AI-enabled workflows
Senior Solutions Consultant
ActionIQ
New York, NY
07.2021 - 12.2022
- Role was impacted company-wide layoff and acquisition by Uniphore
- Partnered with Sales Directors to help present the technical and business value of the ActionIQ CX Hub/Composable CDP solution to prospective enterprise customers, primarily within the Retail, Financial Services/Insurance, B2B and Travel/Hospitality verticals
- Collaborated with Implementation and Customer Success teams to understand client feedback and case studies in order to deliver impactful customer stories during product demonstrations
- Led the selection and implementation of RFP response software, Loopio, and improved the team’s RFP/RFI efficiency and response time
- Presented product demonstrations and technical deep dive sessions to technical and business stakeholders, covering topics such as architecture, identity resolution, audience segmentation, data ingest/egress, journey management, machine learning models, reporting/analytics
- Ran discovery and value-mapping sessions with business stakeholders to understand their challenges and goals and aligned ActionIQ with their needs, helping solve for Acquisition, Retention and Growth use cases
- Secured the technical win as the lead solutions consultant on over $1M in new business deals within the first year
Solutions Consultant
Adverity
Remote
09.2020 - 07.2021
- Led product demonstrations and proofs of concept of the Adverity solution, which provides a single source of truth for marketing data
- Implemented new RFP software tool, RFP360, and helped develop RFP response best practices
- Spearheaded product feedback and new feature suggestions initiative in the US and presented to global Head of Product
- Presented quarterly to the global Solutions Consulting team, covering topics such as Win/Loss learnings and product deep dives
- Led proof of concept with the world’s largest eyewear company and won a global deal over our largest competitor, Salesforce, within the first 6 months
Strategic Solutions Director
Black Swan Data
Remote
05.2020 - 08.2020
- Department eliminated as a result of Covid-19
Solutions Consultant
Origami Logic
New York, NY
01.2019 - 05.2019
- Company acquired by Intuit in May 2019 and role was eliminated
- Collaborated with Account Executives to identify and uncover customer business goals, needs and challenges
- Demonstrated the value proposition of the Origami Logic solution through highly customized product demonstrations
- Created strategic and technical sales presentations and product demonstrations for a variety of audiences, including agencies, system integrators and executive-level marketers
- Provided technical responses to RFPs and RFIs
- Partnered effectively with internal teams including Product Management and Engineering to share product feedback and requirements, which helped influence the product roadmap
- Led project scoping efforts and requirements and managed the transition from pre to post sales
- Worked closely with Customer Success to share knowledge, cross-pollinate innovation and help promote a holistic engagement methodology
Lead Implementation Consultant
Origami Logic
New York, NY
08.2015 - 12.2018
- Led strategic and tactical implementation of marketing measurement projects for Origami’s largest clients, such as Wells Fargo, Kellogg and ABInBev
- Managed all aspects of customer implementations; developed project plans, proactively managed customer expectations and oversaw all customer communication
- Consulted with customers to understand their marketing data sets and advised on marketing analytics and measurement best practices
- Built analytics visualizations and dashboards across a variety of marketing use cases
- Led platform demos and training sessions with customer end users / marketers
- Partnered effectively with other parts of the organization including Data Analysts, Product Management and Engineering to facilitate creation of the customer’s data structure within the product, drove resolution of product issues / roadblocks and triaged product requests / bug reports
- Promoted from Implementation Consultant to Senior to Lead Implementation Consultant and received Top Implementation Consultant award in 2017
- Proficient in social, web, video, display, search and email marketing channels, APIs and analytics, such as Facebook, Twitter, Google, etc.
Strategic Account Manager
NetBase
New York, NY
07.2013 - 08.2015
- Drove year over year revenue retention and growth through successful use of existing client solutions
- Negotiated renewal contracts, upsells and cross-sells for NetBase’s suite of social media products within agency account base
- Managed over 40 agency clients and $2+ million book of business
- Established and maintained client relationships with a strategic focus and dealt with tactical issues driven by client needs
- Acted as the point person for the client within NetBase and ensured the clients’ needs and NetBase’s strategic and tactical initiatives were aligned
- Leveraged highly satisfied clients to promote the NetBase brand and solution via webinars, website testimonials or referrals to prospective clients
- Managed all stages of the client lifecycle, including onboarding, product adoption, cultivation and contract renewal
- Developed accurate forecasting and account plans, quarterly account reviews and associated internal reporting requirements to demonstrate client relationship progression
Pre-Sales Systems Engineer
NetBase
New York, NY
07.2013 - 10.2014
- Voted Top Sales Engineer by the Sales team in 2014 and was the Sales Engineer for the top 2 Account Executives
- Developed and delivered customized product demonstrations for new prospects and existing clients via phone/web and in person
- Eliminated sales obstacles through creative and adaptive approaches and a deep understanding of NetBase’s and competitors’ solutions
- Supported sales by authoring responses to functional and technical elements of RFIs/RFPs
- Worked with prospects on implementations, proof of concepts, training and guided trials
- Collected and documented customer requirements and communicated to the Product Management, Engineering and Executive teams
- Completed Demo2WIN! Workshop specifically designed for preparing and executing winning software/technical demonstrations
Education
M.B.A. - Marketing
The University of Scranton
Scranton, PAB.S. - Marketing, International Business, Minor in Spanish
The Pennsylvania State University
University Park, PAMaster of Science - Study abroad program
Universidad De Salamanca
Salamanca, SpainSkills
TECHNICAL & SOLUTION SKILLS
APIs (REST, JSON), SQL, Snowflake, Data Warehousing, Data Integration, ETL, Data Modeling, CDPs, Marketing Data Platforms
SOLUTION & PRE-SALES
Solution Architecture, Technical Discovery, Use Case Design, POV/POC Execution, Value-Based Storytelling, RFP/RFI Management, Sales Process Optimization
AI & AUTOMATION
AI/LLM Workflows (Claude, GPT)
MARTECH TOOLS & PLATFORMS
Salesforce, Google, Meta, Brandwatch, NetBase, Jira, Slack, Smartsheet
SALES METHODOLOGIES
MEDDPICC, Challenger Sale, Demo2WIN!, Force Management
Interests
Traveling, food/cooking and live music
Timeline
Senior Solutions Consultant
Resonate
08.2023 - Current
Senior Solutions Consultant
ActionIQ
07.2021 - 12.2022
Solutions Consultant
Adverity
09.2020 - 07.2021
Strategic Solutions Director
Black Swan Data
05.2020 - 08.2020
Solutions Consultant
Origami Logic
01.2019 - 05.2019
Lead Implementation Consultant
Origami Logic
08.2015 - 12.2018
Strategic Account Manager
NetBase
07.2013 - 08.2015
Pre-Sales Systems Engineer
NetBase
07.2013 - 10.2014
M.B.A. - Marketing
The University of Scranton
B.S. - Marketing, International Business, Minor in Spanish
The Pennsylvania State University
Master of Science - Study abroad program
Universidad De Salamanca