Michelle Ceniceros

• Communicated directly with customers and partners to build strong business networks and relationships.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Implemented innovative business development strategies to increase customer base and expand market share.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Contributed to industry events and trade shows to showcase products and gather industry intelligence.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Served instrumental role in organizational transition of 54 store market to the new ownership and implementation of all new systems and operational functions with a strong focus on employee retention.
• Managed, trained and motivated team to continuously improve knowledge and abilities in sales growth, profitability, food safety,and operational execution.
• Developed great standards of leadership in employees, consistently leading by example for best-in-class regional culture.
• Maximized staffing potential by focusing on internal development, retention and hiring great fit candidates.
• Established operational performance metrics, standards and benchmarks for direct reports and all employees to follow in providing high-quality service and customer satisfaction.
• Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
• Achieved team goals through formalized training plans, coaching, and performance management.
• Monitored budget and utilized operational resources.
• Analyzed customer feedback and identified areas for improvement to drive business success.
• Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.

• Ensured financial success of 26-30 units through P & L management, Staffing and Retention, management development and ensuring facility maintenance.
• Surpassed revenue goals in last four consecutive quarters.
• Lead corporate initiatives such as Menu Simplification, General Manager High Potential Program, 2 x 2 Development Process, Budget process and Monthly Business Review.
• Established operational objectives and work plans and delegates assignments to subordinate managers, including ensuring the successful opening or 4-5 units per year.
• Collaborated with Corporate Controller to prepare of company annual operations budget for all 51 operating units
• Analyzed budgets, financial reports and projections for accurate reporting of financial standings as well as redirects work force to achieve established targets
• Reported Regional updates at monthly corporate accountability meeting including People, Operations and Monthly Financial Results

• Strengthened company business by leading implementation of Image Activation remodel program, Speed of Service School Facilitator
• Worked directly with 5 District Managers to achieve all financial, staffing, developoment and operational objectives.
• Exceeded company objectives in Sales, Labor, Food Safety, Quality Service and Cleanliness.
• Developed subordinate managers to maximize their contributions and ensure succession planning.

Key Accomplishments Included:

Division Talent Development Award - 2010 Division Operations Manager Award 2010 - Speed of Service School Facilitator - Development and Promotion of 1 QSC Manager, 1 WMI Instructor, 2 District Manager.

With Wendy's since 1990- internally promoted from Assistant Manager - District Manager 1990-2005