Michelle Cheung, PE, CSPO
Revere,MA
Overview
16
16
years of professional experience
1
1
Certification
Work History
Product Manager
Beachfront Media, LLC (Ad Tech B2B)
08.2022 - 06.2023
- Developed a deep understanding of product market fit for new product features, performing initial market research and garnering feedback post-launch for next design iterations
- Conducted VoC activities to identify areas for product growth and understand customer pain points
- Collaborated with marketing, sales, and engineering to develop marketing strategies for the release of new features; created training materials for sales teams
- Strategized and developed product roadmaps, managing business stakeholders, senior leadership, and engineers to continuously gain alignment on prioritization
- Managed concept-to-launch of a new single-sign-on feature, enabling channel partners to improve their process flows
- Steered tech team in feature development with limited developer resources across 3 product teams to meet competing deliverable deadlines
- Managed Jira ticket backlog, coordinating trade-offs between product roadmap, product bugs, and ad-hoc requests
- Built an intake process to expedite screening, prioritization, and execution of business requests submitted to Product and Engineering
Marketing Data Analyst
TVSquared, Acquired By Innovid (Ad Tech B2B)
12.2021 - 07.2022
- Analyzed in-house data for product marketing analysis, driving data projects from inception to final presentation of marketing stories to C-level suite
- Facilitated understanding of in-house data assets and marketing needs between technical and business teams. Conveyed differing perspectives to provide clarity across teams
- Performed data exploration, cleaning, and analysis using Python and SQL, extracting trend insights and marketing analyses across 10 industry verticals over 2 years worth of data
Senior Data Science Analyst
Data Plus Math, A LiveRamp Co. (Ad Tech B2B)
10.2019 - 11.2021
- Managed multiple customer deliverables and ensured customer expectations were effectively communicated to account management
- Coordinated 5 different teams to align expectations, knowledge, and processes as we developed and scaled a new TV campaign measurement product
Senior Structural Bridge Engineer
WSP Global (Civil Engineering)
12.2017 - 01.2019
- Led cross-functioning teams to collaborate on large complex projects, adhering to stringent deadlines. Implemented new processes to streamline production of customer deliverables
Senior Structural Bridge Engineer
Jacobs Engineering Group, Inc. (Civil Engineering)
06.2017 - 12.2017
- Provided problem solving and solutions for large analytical projects varying in scope and complexity
Structural Bridge Engineer
HNTB (Civil Engineering)
03.2013 - 06.2017
- Analyzed and organized complex data, producing high quality analytical solutions for numerous public agency clients
Structural Bridge Engineer
Greenman-Pedersen, Inc. (Civil Engineering)
01.2009 - 03.2013
- Trained my entire team on regulations required by our largest client, ensuring our products aligned with client expectations
Structural Bridge Engineer
Beta Group, Inc. (Civil Engineering)
08.2007 - 12.2008
- Provided solutions for a diverse set of engineering consultation services
Skills
I’m a Product Manager who shows up with the most positive attitude, leading teams to grow and work together while striving for customer satisfaction I was a Structural Engineer in "my past life" and extremely grateful to carry on my honed skills of complex project management, proactive communication, and problem solving into my new love of Product Management
Certification
Professional Engineer (PE)
- State of MA License No. 53905
PROGRAMMING LANGUAGES
- Python
- SQL
CERTIFICATIONS
Scrum Alliance
- Certified Scrum Product Owner (CSPO)
EDUCATION
- Certificate in Data Science
General Assembly | May 2019
- Master of Science in Structural Design and Construction
New Jersey Institute of Technology | Attended 2017 to 2018
Completed 9 credits towards 30 credits
- Bachelor of Science in Civil Engineering Technology
Wentworth Institute of Technology | August 2007
Accomplishments
- 10+ years of successfully managing technical projects, building processes that drive scalability and operational excellence
- 10+ years problem solving as an Engineer and as a Data Analyst, with strong attention to detail
- Strong track record of independently driving work forward, prioritizing trade-offs against business goals
- Proactive communication style with experience connecting the dots across teams
- 3+ years in Agile environments
Timeline
Product Manager
Beachfront Media, LLC (Ad Tech B2B)
08.2022 - 06.2023
Marketing Data Analyst
TVSquared, Acquired By Innovid (Ad Tech B2B)
12.2021 - 07.2022
Senior Data Science Analyst
Data Plus Math, A LiveRamp Co. (Ad Tech B2B)
10.2019 - 11.2021
Senior Structural Bridge Engineer
WSP Global (Civil Engineering)
12.2017 - 01.2019
Senior Structural Bridge Engineer
Jacobs Engineering Group, Inc. (Civil Engineering)
06.2017 - 12.2017
Structural Bridge Engineer
HNTB (Civil Engineering)
03.2013 - 06.2017
Structural Bridge Engineer
Greenman-Pedersen, Inc. (Civil Engineering)
01.2009 - 03.2013
Structural Bridge Engineer
Beta Group, Inc. (Civil Engineering)
08.2007 - 12.2008