Michelle Cobb

Senior Sales Director responsible for securing net new logos in Enterprise organizations, marketing agencies, and digital media companies.

• Responsible for full sales cycle process from prospecting and qualifying to contract negotiations and closing
• Increase sales revenue by implementing effective sales strategies and cultivating strong client relationships.
• Deliver engaging presentations that speak to prospect/client's needs and offer compelling solutions

Senior Sales Director responsible for securing new business opportunities (agency & direct) and increased budget spend with existing clients.

• Cultivate consultative relationships and secure opportunities with major media agencies and direct Enterprise customers.
• Present value proposition of intent driven lead generation solutions.
• Work closely with Customer Success team to ensure deliverables meet client expectations and lead to renewals and upsell opportunities.
• Provide training and mentorship to BDR team for prospecting, outreach and setting introductory calls.

Sales Executive with a primary focus on new business development. Prospected, presented, and closed opportunities for full suite of solutions including intent data, content syndication, and programmatic. Utilized platforms such as Marketo, Groove and Drift for prospecting activities. Managed accounts and pipeline in Salesforce.

• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Collaborated with teammates to identify techniques to overcome sales obstacles and generate new revenue.
• Presented data-centric lead generation solutions to Marketing decision makers within an organization.

Responsible for full sales cycle with a focus on new business development while exploring upsell opportunities with existing clients. Utilized platforms such as ZoomInfo and Outreach for prospecting. Managed account activity and pipeline in Salesforce. Coordinated set-up of data integration to clients' CRMs and MAPs.

• Established consultative rapport to identify challenges and propose solutions that align with prospect and client goals.
• Demonstrated lead generation and buyer intent solutions to prospects internationally across 33 industries.
• Secured net new business with companies that sustain $100M to $1B+ in annual revenue.

Sales executive responsible for full sales cycle from prospecting to closing. Demonstrated digital marketing opportunities & solution packages comprised of SEO, SEM, websites, display advertising, and social media marketing. Performed 35-40 prospecting calls daily. Managed pipeline and account activities in Salesforce.

• Achieved or exceeded monthly quotas for new and growth business every month.
• Secured upsell revenue with a key client for the first time in account history.
• Provided creative and innovative solutions utilizing industry trends, selling techniques and digital products.

Developed new business opportunities with emphasis on networking opportunities. Presented comprehensive marketing plans. Managed digital, email and social media campaigns for clients.

• Secured 60% of the largest new business accounts for the company.
• Established new business opportunities in the nonprofit sector that represented over $100K revenue annually.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.

Multi-media sales representative responsible for managing multiple deadlines and performance quotas simultaneously.

• Cultivated an undeveloped territory into one of the Top 3 revenue producing territories in the company.
• Attained largest upsell account throughout the company.
• Executed and developed digital and print marketing campaigns through marketplace and competitor analysis, audience setting and deconstructing business objectives into goals.
• Recognized as Salesperson of the Month for multiple months.