Michelle Cooley

• Developed and executed strategic plans for business growth, resulting in increased revenue.
• Cultivated strong relationships with customers, improving overall satisfaction.
• Designed a 12 month project execution plan for Sutter Health to include installing 100 LOGIQ units, Software upgrades to existing units, Liver care initiative, Breast care initiative, Vscan Air deployment, KOIOS deployment, Fleet deployment, advanced onsite and offsite trainings and continued virtual trainings.
• Collaborate with engineering and product teams regarding customer feedback.
• Responsibilities underlined below also apply to this roll

• Led side-by-side competitive demonstrations resulting in $7 million revenue boost in 2022 and subsequent increase to $13 million in 2023.
• Collaboratively developed and executed advanced strategic demo training program spanning five years, impacting 250 PSS/CAS professionals
• Drove focused effort on Customer Satisfaction Opportunities (CSO) resolution, resulting in significant reduction in open CSO days and enhanced customer retention.
• Utilized industry trends, customer feedback, field team input, and competitive intelligence to formulate effective product strategies.
• Directed organization and execution of two major product launches in four years, involving training of national PSS/CAS team on emerging technologies and competitive strategies.
• Established uniform communication and messaging across all teams involved in GI ultrasound operations through system behavior report.
• Orchestrated collaboration with sales, applications, service, marketing, and product support teams to establish standardized product messaging.

These accomplishments on the value creation team underscore my ability to drive revenue growth, develop training initiatives, foster cross-functional collaboration, optimize customer service, manage successful product launches, devise strategic product development, and standardize communication practices.

• Effectively handled day-to-day clinical operational needs for the South Central Zone.
• Collaborated with fellow zone clinical managers to drive standardization in messaging and processes, ensuring cohesive operations.
• Achieved staff retention and facilitated the growth of team members to Master applications level through mentorship and the promotion of an inclusive culture.
• Enhanced staff performance by implementing regular training, mentoring programs, and providing professional development opportunities.
• Demonstrated effective resource allocation, ensuring sufficient staffing levels to meet operational demands.
• Oversaw the hiring and onboarding processes for zone clinical staff, contributing to the establishment of high-performing team environment.

These experiences highlight my ability to manage day-to-day clinical operations, drive standardization through collaboration, foster team retention and growth, enhance staff performance through training and mentoring, allocate resources effectively, and lead in the hiring and onboarding of clinical staff.

• Managed pre and post-sale clinical customer relationships, ensuring satisfaction and addressing concerns effectively.
• Facilitated strategies for key product demonstrations, installations, and addressed customer satisfaction concerns to enhance overall customer experience.
• Collaborated with manager to assess development needs for team members and contributed to creation of ongoing development plans.
• Designed and executed new hire training plans and continued staff development trainings to enhance team capabilities.
• Team Lead: Conducted performance evaluations to assess individual and team achievements, providing constructive feedback.
• Team Lead: Drove new hire selection, training, and development, including active participation in interview process.
• Strategically designed and implemented territory plan with new PSS, resulting in 111% in orders, equating to $4.5 million in sales per year for the Central region.
• Reduced troubleshooting time by developing and maintaining detailed documentation of clinical applications processes and protocols.

These responsibilities showcase my proficiency in managing customer relationships, facilitating strategic initiatives, collaborating on team development, designing training programs, conducting performance evaluations, driving new hire processes, strategically planning territories, and enhancing operational efficiency.

• Proficiently conducted General Imaging Ultrasound exams with strong emphasis on delivering quality patient care.
• Designed infection control policy for intracavitary probe cleaning, ensuring safe and hygienic environment.
• Increased department revenue by organizing and developing Radiology PICC team, contributing to overall financial growth.
• Collaborated with teammates to organize and develop Stereotactic Breast Care program, enhancing diagnostic capabilities and patient care.
• Developed and executed infant hip scanning protocol and program, demonstrating commitment to specialized care.
• Organized and led Citizen Medical Center Corporate Cup volleyball team, fostering team spirit and community engagement.

These achievements highlight diverse skills, including clinical proficiency, policy design, revenue enhancement, collaborative program development, protocol creation, and community engagement.