Michelle Cowart
Hinesville,GA
Summary
Dedicated and personable communications professional with a history of working tirelessly at building effective relationships with clients, vendors, media professionals, community partners and internal stakeholders. Skilled in working under pressure and adapting to new situations. Highly deadline-driven with excellent record of managing emergent priorities with grace and efficiency.
Overview
13
13
years of professional experience
Work History
Marketing Director
Family And Morale, Welfare And Recreation
10.2020 - Current
- Lead team of six marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data with annual budget of $300,000.
- Manage promotion implementation for Family and MWR's $600,000 commercial sponsorship program, services and events by coordinating, executing and contributing to after-action reports as it relates to media planning, using as resource to maintain client relations and retention in business.
- Oversee and lead all areas of marketing to include event coordination, sales, campaigns, creative to include web and digital marketing.
- Coordinate media engagements for Garrison Commanders of Fort Stewart and Hunter Army Airfield to promote Marne Independence Day events, concerts and most recently, Patriot Day Run.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure while keeping in line with brand ideals.
- Devised content strategy to effectively engage target audiences.
- Wrote press releases to increase brand visibility alongside Public Affairs Office for concerts and other large-scale special events.
Marketing Coordinator
Family And Morale, Welfare And Recreation
01.2018 - 10.2020
- Gifts & Donations Coordinator for Fort Stewart/Hunter Army Airfield.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed relationships with external vendors and media partners to acquire mutually benefiting contracts and successful project delivery.
Marketing Assistant
Family And Morale, Welfare And Recreation
07.2010 - 01.2018
- Marketing research in form of surveys, focus groups, town halls, ICE comments and mystery shoppers to identify strengths and weaknesses in programs and facilities. Developed recommendations based on data collected.
- Experienced in public speaking, e.g., Team Member Orientation presenter for new employees, briefer for Marketing Family and MWR Events/Services: Reintegration virtual/in person, Day One/Newcomers Fair, Pre-Deployment Fairs and New Employee Orientation.
- ICE (Interactive Customer Evaluation) manager for FS/HAAF Family and MWR.
- Government Purchase Card Holder adhering to internal controls, procurement, budget allocations and administrative requirements.
- Utilized Adobe Photoshop, Illustrator and Corel Draw to design and create informational flyers and advertisements.
- Used Scala Content Manager to deploy images to indoor and outdoor digital monitors at facilities throughout FS/HAAF.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Developed questionnaires and facilitated focus group discussions.
Education
Associate of Arts - Marketing Management
Savannah Technical College
Savannah, GA05.2008
Skills
- Stakeholder Relations
- Partnership Promotions
- Project Management
- Promotional Campaign Planning and Execution
- Social Media Accounts Management
- Communications Management
- Strategic Planning
- Marketing and Advertising
- Media Relations / Media Escort
- Proposal Coordination
- Press Releases / Media Advisories
- Public Presentations
- Special Events Coordination
- Interpersonal Skills
Timeline
Marketing Director
Family And Morale, Welfare And Recreation
10.2020 - Current
Marketing Coordinator
Family And Morale, Welfare And Recreation
01.2018 - 10.2020
Marketing Assistant
Family And Morale, Welfare And Recreation
07.2010 - 01.2018
Associate of Arts - Marketing Management
Savannah Technical College
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