Michelle Cox
Franklinton,LA
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
Work History
Comptroller/Office Manager
Atlas Chevrolet LLC
09.2023 - Current
- Streamlined financial processes by implementing automated systems, improving efficiency and accuracy.
- Enhanced financial reporting quality by closely monitoring accounting practices and providing guidance to the team.
- Managed budget preparation for the organization, ensuring accurate forecasting and allocation of resources.
- Reduced financial risk by implementing effective internal controls and compliance measures.
- Supported executive decision-making through comprehensive analysis of financial data and trends.
- Identified cost-saving opportunities with thorough evaluation of operational expenses and vendor contracts.
- Improved cash flow management by closely monitoring receivables, payables, and working capital requirements.
- Coordinated annual audit processes, liaising with external auditors to ensure timely completion and minimal disruptions.
- Mentored junior staff members in accounting principles and best practices, enhancing overall team capabilities.
GM Warranty Administrator
Atlas Chevrolet
09.2023 - Current
- Streamlined operations for increased efficiency by identifying areas of improvement in workflow processes.
- Collaborated with service technicians to accurately diagnose vehicle issues and determine warrantable repairs.
- Reduced company costs by identifying and preventing unwarrantable repair expenses.
- Maintained thorough records of all warranty claims, ensuring accurate documentation and timely submissions.
- Liaised with manufacturers to expedite claim processing and secure reimbursements for completed repairs.
- Supported service department in understanding applicable warranties, leading to improved accuracy in diagnosing warrantable repairs.
- Educated customers on their vehicle''s warranty coverage, resulting in enhanced customer experience and trust.
- Assisted in training new staff members on warranty procedures, contributing to a well-informed team capable of handling complex claims efficiently.
- Managed warranty parts inventory, ensuring prompt return to vendors for reimbursement purposes.
- Reviewed monthly reports to identify trends in warranty claims, informing strategies for reducing future issues or expenses associated with unwarrantable repairs.
Internet Sales Consultant
Jim Falk Motors
08.2021 - 08.2023
- Improved monthly sales with successful marketing, sales and customer relations approaches.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Analyzed customer feedback to identify areas of improvement in online shopping experience.
- Managed customer service inquiries and complaints for customer satisfaction.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Utilized various analytics tools to track customer behavior and optimize website layout.
Marketing Manager
Jim Falk Motors
08.2021 - 08.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Salon Owner/Hairstylist
Magnolia Salon
06.2017 - 06.2021
- Oversaw daily salon operations and performed general salon tasks.
- Maintained daily, monthly and quarterly records of costs and revenue.
- Consulted with customers to assess needs and propose optimal solutions.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Trained and motivated employees to perform daily business functions.
Education
Associates Degree - Cosmetology
Aveda Institute - Covington
Covington, LA05.2005
Skills
- Brand Development
- Merchandise Products
- Staff Management
- Developing Targeted Leads
- Website Copy
- Content Curation
- Customer Experience
- Customer Satisfaction
- Social Perceptiveness
- Providing Feedback
- Direct Email Campaigns
- Maintaining Clean Work Areas
- SEO Optimization
- Customer Buying Habits
- Social Media Content Creation
- Marketing Campaign Development
Timeline
Comptroller/Office Manager
Atlas Chevrolet LLC
09.2023 - Current
GM Warranty Administrator
Atlas Chevrolet
09.2023 - Current
Internet Sales Consultant
Jim Falk Motors
08.2021 - 08.2023
Marketing Manager
Jim Falk Motors
08.2021 - 08.2023
Salon Owner/Hairstylist
Magnolia Salon
06.2017 - 06.2021
Associates Degree - Cosmetology
Aveda Institute - Covington
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